A thinking partner for Google Ads
Google Ads strategy on demand
From insight to live ads, Addy executes
You see the metrics. But what should you actually do next?
You're left to interpret metrics, spot patterns across campaigns, and decide what's worth your attention. That takes time most people don't have. And hiring someone who does is expensive.
Built to work with you, not replace you
You already know your business. Addy fills in the gaps you shouldn't have to figure out alone.
Stay in the loop
See the reasoning. You decide what makes sense.
Insight for leaders
Your marketing intuition grows with every conversation.
Knows your industry
Flags compliance issues before Google rejects your ads.
Marketing at conversation speed
Ask questions in natural conversation. Review the reasoning and data behind every suggestion. Optimisation executed in seconds not months.
Ask
"Which keywords waste budget?"
Review
See the data, reasoning, and confidence level
Ship
Approve and act in seconds
Plan for busy seasons
Know when to ramp up and when to pull back.
Stay in flow
One conversation replaces months of work.
Learn as you go
Your marketing gets sharper over time.
The invisible work between data and the people who need it.
Being the translator
Context that makes sense to stakeholders.
Being the bottleneck
Colleagues ask their own questions, in their own time.
Reports that go stale
Addy surfaces what matters now.
The ideal ad workflow
PPC, SEO, and customer intent in one place
Search engines blend organic rankings, paid ads, and user experience into one system. Addy mirrors this reality.
PPC Intent
Which searches convert best
SEO Opportunity Soon
Where to rank organically
UX Signals Soon
What delights customers most
Ask one question. Get keyword intent, SERP visibility, and conversion signals analysed together in real time.
See the reasoning. Stay in control.
A conversation that thinks before it answers
Watch Addy reason through your question, request approval for data access, then deliver insights you can act on or explore further.
Strategic Advisor
Evaluating request: performance comparison requires campaign metrics and time-based analysis...
Checking data maturity: Brand campaign has 67 active days, mature phase, high confidence for analysis...
Will need to pull campaign performance data for both periods to identify specific changes...
Pull Brand campaign metrics for this month vs last month
Your Brand campaign saw a 23% drop in conversions this month. Here is what changed:
CTR
-12%
CPC
+18%
Conv Rate
-8%
The main issue is increased competition on your core brand terms. Three new competitors entered the auction, pushing your average CPC from £0.42 to £0.50.
I would recommend reviewing your bid strategy and considering adding competitor brand terms as negatives.
Extended thinking
See the reasoning process before the answer
You approve access
Nothing happens until you say so
Branch to explore
Highlight any insight to dig deeper
Insights
Addy Insight£847 wasted on non-converting search terms
Save £847/month
23 search terms triggered your ads but never converted. These informational queries like "how to..." and "what is..." are costing you money without generating leads.
Your Google Ads DataAddy AnalysisKeyword Research
Here are keyword ideas for "project management software":
| Keyword | Volume | CPC | Intent |
|---|---|---|---|
| best project management tools | 12,100 | £4.20 | comparing |
| project management software free | 8,400 | £2.10 | researching |
| monday vs asana | 5,200 | £6.80 | comparing |
| project management pricing | 3,600 | £8.50 | buying |
Intent classification powered by Addy AI
Search Term Verdict
AI verdict on your search terms from the last 30 days:
Based on conversion data and intent analysis
Bulk Campaign Builder
I've designed a 3-campaign structure based on your product launch goals:
- Brand Campaign — Exact match, £50/day, 15 keywords
- Competitor Campaign — Phrase match, £75/day, 22 keywords
- Generic Campaign — Broad match, £100/day, 35 keywords
All campaigns will be created in paused state for your review.
Create 3 campaigns with 72 keywords • Total budget: £225/day
View details
More than keywords. Customer understanding.
Be there when it matters
Understand what your customers need. Reach them at the right moment. Create better experiences.
AI built to reason, not just respond
Addy follows a multi-stage process: it evaluates what you need, gathers the right context, then executes. Before analysing your campaigns, it checks whether there is enough data to draw reliable conclusions.
Where is this customer in their decision? Should this be an ad, or content? Is this campaign mature enough for benchmark comparisons? Strategic questions get asked first.
Understand Customer Intent
See who's ready to buy, who's comparing options, and who's still researching. No need to manually tag search terms.
Start using their language
Search queries reveal how customers describe their problems. Use their words in your ads and landing pages.
Addy learns your brand and competitors
Tell Addy about your customers, your positioning, and your tone. Analysis is filtered to match the customers you want to reach.
Understands what you sell
Addy reads your website to understand your products and how you talk about them. Recommendations are based on your business offerings.
See the reasoning, not just the answer
For complex questions, Addy takes time to think through the problem before responding. You see its working: why a recommendation fits your positioning, which data points triggered it, and how confident it is based on the evidence. No black box.
You stay in control
You see the reasoning behind every recommendation. Nothing changes until you approve it.
Your data stays private
Protected in transit and at rest with industry-standard encryption.
Ask in plain English
No training required. Describe what you want to know and Addy works out how to answer it. Natural conversation with your Google Ads account, powered by AI designed to reason through problems.
Reach the relevant people
Prioritise customers who are ready to buy. Nurture the ones who need more time. Stop wasting budget on people who'll never convert.
Coming Soon
Build, don't just rent
Ads get you in front of people today. Content means they find you tomorrow. Addy helps you do both.
When someone searches with buying intent, you want to be there, and you should pay for that visibility. But when someone's still researching, still forming their question, that's not a wasted click to filter out. That's a topic worth writing about.
Addy surfaces these opportunities as you work. Search terms that drain budget become content briefs. Queries you're paying for today become pages that rank on their own. Over time, you're not just buying attention. You're earning it.
Paid gets you moving. Organic keeps you there.
Pricing
Get full value from day one.
Have more than one Ads account? Go professional or portfolio tier for savings.
Starter
Tuned to x1 brand's customers
- Unlimited keyword research
- Bulk campaign creation & editing
- Ad copy generation
- Search trends analysis
- Data analytics, forecasting & analysis
- Customer Search intent classification
- Actionable Performance insights
- 1 Google Ads account
- 1 brand profile
- Onboarding walkthrough
- Slack & email support
Professional
For operators managing multiple brands
- Unlimited keyword research
- Bulk campaign creation & editing
- Ad copy generation
- Search trends analysis
- Data analytics, forecasting & analysis
- Customer Search intent classification
- Actionable Performance insights
- 5 Google Ads accounts
- 10 brand profiles
- Priority support
Portfolio
For teams with a portfolio of brands
- Unlimited keyword research
- Bulk campaign creation & editing
- Ad copy generation
- Search trends analysis
- Data analytics, forecasting & analysis
- Customer Search intent classification
- Actionable Performance insights
- Unlimited Google Ads accounts
- Unlimited brand profiles
- Dedicated account manager
All plans include a 14-day money-back guarantee. Cancel any time. Need custom pricing or higher limits? Reach out for a bespoke plan.
Ready to understand your customers?
See what your customers are searching for. Understand how they describe their needs. Be there when it matters.