Privacy Policy
Last updated: 4 December 2025
1. Introduction
Addy ("we", "our", "us"), operated by Concept by Hannah Ltd (UK Company Number 15280150), operates the website www.addy0.com and provides keyword intelligence services for Google Ads management. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our service.
We are committed to protecting your privacy and complying with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and Google's API Services User Data Policy.
2. Information We Collect
2.1 Account Information
- Name and email address (via Google OAuth or email signup)
- Payment information (processed securely by Stripe)
- Company/brand profile information you provide
2.2 Google Ads Data
When you connect your Google Ads account, we access:
- Campaign, ad group, and keyword performance data
- Search term reports and keyword metrics
- Account structure and settings
We access this data solely to provide our keyword intelligence service. We do not sell, share, or use your Google Ads data for any purpose other than delivering our service to you.
2.3 Usage Data
- Log data (IP address, browser type, pages visited)
- Device information
- Analytics data (via cookies, with your consent)
3. How We Use Your Information
We use your information to:
- Provide and maintain our keyword intelligence service
- Process your subscription payments
- Analyse your Google Ads data to generate insights and recommendations
- Send service-related communications
- Improve our service and develop new features
- Comply with legal obligations
4. Data Security
We implement enterprise-grade security measures to protect your data:
- All data transmitted via 256-bit TLS/SSL encryption
- Google Ads API credentials encrypted at rest using AES-256
- Database hosted on secure, SOC 2 compliant infrastructure (Neon)
- OAuth tokens stored securely and never exposed to client-side code
- Regular security audits and monitoring
5. Data Sharing
We do not sell your personal data or Google Ads data. We may share data with:
- Service providers: Stripe (payments), Neon (database), Vercel (hosting)
- Legal requirements: When required by law or to protect our rights
We will obtain your explicit written consent before sharing your Google Ads data with any third party for purposes beyond service delivery, as required by Google's API Terms of Service.
6. Data Retention
We retain your data for as long as your account is active. Upon account deletion or disconnection:
- Google Ads data is deleted within 30 days
- Account information retained for 7 years for legal/tax purposes
- Anonymised analytics may be retained indefinitely
7. Your Rights (UK GDPR)
You have the right to:
- Access: Request a copy of your personal data
- Rectification: Correct inaccurate data
- Erasure: Request deletion of your data
- Portability: Receive your data in a structured format
- Object: Object to processing for marketing purposes
- Withdraw consent: Withdraw consent at any time
To exercise these rights, contact us via our Privacy & Data Request form.
8. Google Ads Account Disconnection
You may disconnect your Google Ads account at any time via Settings → Connections. Upon disconnection:
- OAuth access tokens are immediately revoked
- Disconnection is processed within 3 business days
- All Google Ads data is deleted within 30 days
- You will receive email confirmation
9. Cookies
We use cookies for essential functionality and, with your consent, for analytics and marketing. You can manage your cookie preferences via our cookie banner. See our cookie categories:
- Essential: Required for the service to function
- Analytics: Help us understand how you use our service
- Marketing: Used for relevant advertising
10. Third-Party Disclaimer
Addy is an independent company and is not affiliated with, endorsed by, or sponsored by Google LLC. Google Ads is a trademark of Google LLC.
11. Contact Us
For privacy-related enquiries, please contact us and select "Privacy & Data Request" as the category.
12. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of material changes via email or prominent notice on our website. Your continued use of the service after changes constitutes acceptance of the updated policy.