For B2B SaaS
Win the searches that turn into trials.
For SaaS teams of one to three, where demand gen, content, and paid share the same couple of heads. Addy reads what your buyers search, builds the campaigns for brand defence and competitor-conquest, and shows the reasoning behind each move.
What our users say
“Addy has been immensely important for our go-to-market strategy at Property Looker by enabling us to run hundreds of simultaneous campaigns at local levels across the UK at the same time without needing an agency.”
“It's brilliant - slick easy to digest report, full of valuable insights and I didn't feel daunted.”
“Addy has surprised me in how useful it can be. It pulls out all the keywords searches and creates rationale around the data, setting a clear comparison between options. It streamlines keyword research, brilliant!”
Know what your buyers search
“What should we be bidding on?” is hard to answer with confidence when the team is shipping. Addy researches how your buyers describe the problem, sorts terms by intent, and shows which ones are worth a campaign.
The same research feeds your positioning, your content, and your demand gen, well beyond your ads.
Keyword intent
| Search | Monthly | Intent | Suggested move |
|---|---|---|---|
| project management for agencies | 2,400 | Ready to buy | Core campaign |
| [competitor] alternative | 1,300 | Comparing | Conquest campaign |
| how to brief a design team | 5,900 | Researching | Content, not paid |
| free gantt chart maker | 8,100 | Low fit | Negative, off-ICP |
Intent and fit added by Addy. The reasoning is shown for each call.
Defend your brand, win the comparison
Competitors bid on your name. Buyers search “you versus them” before they decide. Addy separates brand from non-brand spend, then drafts the defence and the conquest plays, with the trademark and claim guardrails checked on every line.
You see the structure and the copy before anything goes live.
Brand vs non-brand
Brand spend
62%
High share, low risk. Trim and test.
Non-brand spend
38%
Room to grow on in-market terms.
Conquest: “[competitor] alternative”
Defensible framing drafted. Superiority claims excluded.
Brand defence campaign drafted
Holds position when a rival bids on your name.
See when your search market shifts
Inbound plateaus and it's hard to say why. Addy reads paid and organic together, so a category pivot or a new entrant shows up as a demand shift you can act on, rather than a number that quietly drifted.
Useful from day one. The research works before you have months of campaign data.
Demand read
Last 90 days“AI [your category]” searches up 40%
New buyer language since your repositioning. Not yet in any campaign.
Organic ranking, no paid coverage
7 high-intent terms you rank for on page two, untargeted in paid.
New entrant bidding on your terms
Impression share down on three core keywords. Drafted response ready.
Built for a team of one to three
One read across paid and organic
Addy weighs Google Ads and Search Console against each other, so the brand-defence, conquest, and content calls account for what organic already wins before paid spends on it.
Reasoning you can take to the board
Every recommendation carries the data and the thinking behind it. Defend the acquisition spend without rebuilding the analysis the night before the meeting.
Works from day one
Research your market and build campaigns before you have months of history. No statistical-significance gate before you get value.
Your decisions stick
Set your ICP exclusions, your brand-spend ceiling, your positioning once. Addy holds to them across conversations, so a small team isn't re-briefing context every session.
Built to expand with you
As you launch in new markets, each gets its own brand profile, language, audience, and competitor set, so a campaign for one region isn't shaped by another's positioning. Professional and Portfolio plans are built for multi-market teams.
You stay in control
Campaigns launch paused. Every change is drafted for your sign-off. Nothing reaches the account until you approve it, and Addy can put any change back if you ask.
Pricing
Get full value from day one. One flat fee, so Addy does equally well whether you spend more or less on ads.
Managing more than one brand, market, or account? Go professional or portfolio tier for savings.
Prices exclude VAT. VAT is added at checkout for UK customers.
Starter
One brand or market, on a single Google Ads account.
£50 a month billed monthly, or £500 a year billed annually (two months free). Prices exclude VAT.
Professional
Up to 10 brand profiles across 5 Google Ads accounts, for multiple brands or markets, with priority support.
£150 a month billed monthly, or £1500 a year billed annually (two months free). Prices exclude VAT.
Portfolio
Unlimited brand profiles and Google Ads accounts, for large portfolios and multi-market operations, with your feature requests prioritised.
£450 a month billed monthly, or £4500 a year billed annually (two months free). Prices exclude VAT.
Every plan includes
Paid and organic, read as one
- Google Ads, Search Console, and Bing Webmaster Tools connected from day one
- Your paid and organic search read together, catching spend on clicks your free listings would win anyway
- The words your customers actually search feed your ads, your pages, and your content plan
Chat that builds and edits
- Build Search campaigns and edit Performance Max and Display by describing what you want
- Specialist Google Ads and SEO know-how, built on agency practice and kept current as the platforms change
- Every change drafted with its reasoning, applied after your sign-off
- A full log of every change, and Addy can put one back if you ask
Knows your business
- Brand profile built from your site, shaping every recommendation
- Your preferences, constraints, and declined changes remembered across conversations
- Content plans tracked from idea to published
- Your sector's required wording and risk warnings applied to every draft
Insights and analysis
- Wasted spend, quick wins, and trends surfaced in every answer
- Addy takes a position on your next move, like a consultant who has already read your numbers
- Ready-made questions answered from your own account in seconds
- Forecasts built from your account history and current benchmarks for your sector, shown as an honest range
- Budget pacing, spend splits, and month-on-month swings worked out for you, right in the conversation
- Performance analysis across Search, Performance Max, Shopping, and Display campaigns
Research in your customers' language
- Customer search intent mapped, clustered, and forecast in a single prompt
- Audience research for Performance Max signals
- Works in non-English markets, in your customers' own words
Technical SEO
- Per-page technical audit covering speed, Core Web Vitals, and indexing
- Guided fixes with steps for Shopify, WordPress, Next.js, and more
Compare plans
| Plan attribute | Starter | Professional | Portfolio |
|---|---|---|---|
| Google Ads accounts | 1 | 5 | Unlimited |
| Brand profiles | 1 | 10 | Unlimited |
| Onboarding walkthrough | Included | Included | Included |
| Slack and email support | Included | Included | Included |
| Priority support | Not included | Included | Included |
| Feature requests prioritised | Not included | Not included | Included |
All plans include a 14-day money-back guarantee. Cancel any time. Need custom pricing or higher limits? Reach out for a bespoke plan.
Agency & white-label
The complete codebase, the AI orchestration pipeline, and the search-marketing methodology that powers the SaaS. Run it under your own brand, for your own clients, on your own infrastructure.
Custom scope and pricing, agreed on a call. The annual update subscription is where the value compounds, keeping you current as Google, Microsoft, and the underlying AI surfaces change.
What's included
- An agent that calls and chains 88+ specialist tools in a single conversation
- Multi-stage AI agent orchestration that routes each request, grounds it in your data, and executes on approval
- Every change surfaces as an approval card with a readable before-and-after
- Built-in integrations for Google Ads, Search Console, and Bing Webmaster Tools
- Practitioner-tuned knowledge base kept current with Google, Microsoft, and SEO changes
- A complete product to run under your own brand, public site, client dashboards, billing, and sign-in already built
Your data is yours.
Encrypted in transit and at rest. Held only to answer your questions on your own account. AI governance modelled on ISO/IEC 42001 controls.
One question. The keyword research, the campaign, and the reasoning behind it.
Connect Google Ads and Search Console. Every change waits for your sign-off. From £150/month, cancel anytime.