For small businesses spending on search
Find out if people are searching for what you sell
See real search demand for your market, get your site ready, and launch with confidence, without becoming a Google Ads expert yourself.
What our users say
“Addy has been immensely important for our go-to-market strategy at Property Looker by enabling us to run hundreds of simultaneous campaigns at local levels across the UK at the same time without needing an agency.”
“It's brilliant - slick easy to digest report, full of valuable insights and I didn't feel daunted.”
“Addy has surprised me in how useful it can be. It pulls out all the keywords searches and creates rationale around the data, setting a clear comparison between options. It streamlines keyword research, brilliant!”
Case study
Property Looker built an evidence base from day one.
- £10,530
- Total ad spend testing four directions for the business
- £35
- Cost per exclusive surveyor enquiry by the second month of running
- £12
- Industry estimate per shared aggregator lead, sold to several firms. The owned enquiries above stay exclusive.
Addy ran the research and drafted the campaigns. Property Looker approved each move and chose where to invest next from the evidence. Their alternative was an agency retainer or a marketing hire.
Read the full case studyMost Google Ads accounts are set up wrong.
The platform isn't broken. The setup is. Addy helps you research the demand, ready your site, and build your first campaign before you spend.
Source: Stemen, 2026.
See what your market looks like before you spend a pound
Addy pulls your organic performance (how your site already shows up in Google's free results) from Google Search Console, researches keyword ideas, clusters them by theme, and maps them against your existing pages.
Even with almost no existing data, you get a complete picture of where the demand is and what your site is missing.
Organic performance
16 monthsQueries
2
Impressions
9
Clicks
1
Early stage. Not enough organic data to draw conclusions, so Addy runs keyword research to map the full opportunity.
100 keyword ideas across 5 themes
Est. monthly searches
57 pages mapped from sitemap
Real output for Toddler Games App
Get the foundations right before you spend
Paying for traffic to a page that doesn't deliver wastes every click. Your site needs to speak to what people are actually searching for, make it easy to take the next step, and work properly on every device.
The checklist covers what matters: page structure that search engines can read, content that matches how your customers think, and a clear path from landing to action.
SEO ChecklistSEO checklist
Page loads in under 3 seconds
Slow sites lose visitors before they see your offer. Test with PageSpeed Insights.
Title tags describe each page clearly
Search engines and visitors use the title to decide whether to click.
Mobile experience matches desktop
Most searches happen on phones. Tap targets, font sizes, and layout all need to work.
40+ checks across technical SEO, content, and performance. Open full checklist
Connect your accounts and let Addy guide the first moves.
Get startedMake sure your site is ready for the traffic
Addy scans your website and extracts the key themes, messaging, and structure. It uses this to write ads that match what visitors actually find when they arrive.
If your landing page doesn't match the ad, people leave and you pay for nothing. Addy flags the gaps before you spend.
Landing page analysis
Key themes extracted from your site
Ad-to-page alignment
Themes used to write ads that match your landing page
Research, prepare, then spend
Addy gives you the research and the preparation first. When you do run ads, every pound goes further.
Research
See what your customers search for and how much demand exists
Prepare
Fix the fundamentals and make sure your site converts the traffic into enquiries
Launch
Build your first campaign with Addy. Review everything before it goes live.
Already running ads, but not sure they're working?
The same research and preparation help even if you've already started. Addy reviews what's running, finds the wasted spend, and tells you what to fix first.
For founders running their own adsPricing
Get full value from day one. One flat fee, so Addy does equally well whether you spend more or less on ads.
Managing more than one brand, market, or account? Go professional or portfolio tier for savings.
Prices exclude VAT. VAT is added at checkout for UK customers.
Starter
One brand or market, on a single Google Ads account.
£50 a month billed monthly, or £500 a year billed annually (two months free). Prices exclude VAT.
Professional
Up to 10 brand profiles across 5 Google Ads accounts, for multiple brands or markets, with priority support.
£150 a month billed monthly, or £1500 a year billed annually (two months free). Prices exclude VAT.
Portfolio
Unlimited brand profiles and Google Ads accounts, for large portfolios and multi-market operations, with your feature requests prioritised.
£450 a month billed monthly, or £4500 a year billed annually (two months free). Prices exclude VAT.
Every plan includes
Paid and organic, read as one
- Google Ads, Search Console, and Bing Webmaster Tools connected from day one
- Your paid and organic search read together, catching spend on clicks your free listings would win anyway
- The words your customers actually search feed your ads, your pages, and your content plan
Chat that builds and edits
- Build Search campaigns and edit Performance Max and Display by describing what you want
- Specialist Google Ads and SEO know-how, built on agency practice and kept current as the platforms change
- Every change drafted with its reasoning, applied after your sign-off
- A full log of every change, and Addy can put one back if you ask
Knows your business
- Brand profile built from your site, shaping every recommendation
- Your preferences, constraints, and declined changes remembered across conversations
- Content plans tracked from idea to published
- Your sector's required wording and risk warnings applied to every draft
Insights and analysis
- Wasted spend, quick wins, and trends surfaced in every answer
- Addy takes a position on your next move, like a consultant who has already read your numbers
- Ready-made questions answered from your own account in seconds
- Forecasts built from your account history and current benchmarks for your sector, shown as an honest range
- Budget pacing, spend splits, and month-on-month swings worked out for you, right in the conversation
- Performance analysis across Search, Performance Max, Shopping, and Display campaigns
Research in your customers' language
- Customer search intent mapped, clustered, and forecast in a single prompt
- Audience research for Performance Max signals
- Works in non-English markets, in your customers' own words
Technical SEO
- Per-page technical audit covering speed, Core Web Vitals, and indexing
- Guided fixes with steps for Shopify, WordPress, Next.js, and more
Compare plans
| Plan attribute | Starter | Professional | Portfolio |
|---|---|---|---|
| Google Ads accounts | 1 | 5 | Unlimited |
| Brand profiles | 1 | 10 | Unlimited |
| Onboarding walkthrough | Included | Included | Included |
| Slack and email support | Included | Included | Included |
| Priority support | Not included | Included | Included |
| Feature requests prioritised | Not included | Not included | Included |
All plans include a 14-day money-back guarantee. Cancel any time. Need custom pricing or higher limits? Reach out for a bespoke plan.
Agency & white-label
The complete codebase, the AI orchestration pipeline, and the search-marketing methodology that powers the SaaS. Run it under your own brand, for your own clients, on your own infrastructure.
Custom scope and pricing, agreed on a call. The annual update subscription is where the value compounds, keeping you current as Google, Microsoft, and the underlying AI surfaces change.
What's included
- An agent that calls and chains 88+ specialist tools in a single conversation
- Multi-stage AI agent orchestration that routes each request, grounds it in your data, and executes on approval
- Every change surfaces as an approval card with a readable before-and-after
- Built-in integrations for Google Ads, Search Console, and Bing Webmaster Tools
- Practitioner-tuned knowledge base kept current with Google, Microsoft, and SEO changes
- A complete product to run under your own brand, public site, client dashboards, billing, and sign-in already built
Your data is yours.
Encrypted in transit and at rest. Held only to answer your questions on your own account. AI governance modelled on ISO/IEC 42001 controls.
One question. The market read, the keyword plan, and the first moves drafted.
Connect Google Ads and Search Console, describe what you sell, and see what your market looks like. Every change waits for your sign-off. From £50/month, cancel anytime.