For small businesses spending on search
Find out if people are searching for what you sell
See real search demand for your market, get your site ready, and launch with confidence, without becoming a Google Ads expert yourself.
Most Google Ads accounts are set up wrong.
The platform isn't broken. The setup is. Addy helps you research the demand, ready your site, and build your first campaign before you spend.
Source: Stemen, 2026.
See what your market looks like before you spend a pound
Addy pulls your organic performance from Google Search Console, researches keyword ideas, clusters them by theme, and maps them against your existing pages.
Even with almost no existing data, you get a complete picture of where the demand is and what your site is missing.
Organic performance
16 monthsQueries
2
Impressions
9
Clicks
1
Early stage. Not enough organic data to draw conclusions, so Addy runs keyword research to map the full opportunity.
100 keyword ideas across 5 themes
Est. monthly searches
57 pages mapped from sitemap
Real output for Toddler Games App
Get the foundations right before you spend
Paying for traffic to a page that doesn't deliver wastes every click. Your site needs to speak to what people are actually searching for, make it easy to take the next step, and work properly on every device.
The checklist covers what matters: page structure that search engines can read, content that matches how your customers think, and a clear path from landing to action.
SEO ChecklistSEO checklist
Page loads in under 3 seconds
Slow sites lose visitors before they see your offer. Test with PageSpeed Insights.
Title tags describe each page clearly
Search engines and visitors use the title to decide whether to click.
Mobile experience matches desktop
Most searches happen on phones. Tap targets, font sizes, and layout all need to work.
40+ checks across technical SEO, content, and performance. Open full checklist
Make sure your site is ready for the traffic
Addy scans your website and extracts the key themes, messaging, and structure. It uses this to write ads that match what visitors actually find when they arrive.
If your landing page doesn't match the ad, people leave and you pay for nothing. Addy flags the gaps before you spend.
Landing page analysis
Key themes extracted from your site
Ad-to-page alignment
Themes used to write ads that match your landing page
Research, prepare, then spend
Addy gives you the research and the preparation first. When you do run ads, every pound goes further.
Research
See what your customers search for and how much demand exists
Prepare
Fix the fundamentals and make sure your site converts the traffic
Launch
Build your first campaign with Addy. Review everything before it goes live.
Already running ads, but not sure they're working?
The same research and preparation help even if you've already started. Addy reviews what's running, finds the wasted spend, and tells you what to fix first.
For founders running their own adsWhat our users say
“Addy has been immensely important for our go-to-market strategy at Property Looker by enabling us to run hundreds of simultaneous campaigns at local levels across the UK at the same time without needing an agency.”
“It's brilliant - slick easy to digest report, full of valuable insights and I didn't feel daunted.”
“Addy has surprised me in how useful it can be. It pulls out all the keywords searches and creates rationale around the data, setting a clear comparison between options. It streamlines keyword research, brilliant!”
Pricing
Get full value from day one.
Managing more than one brand or account? Go professional or portfolio tier for savings.
Starter
Tuned to x1 brand's customers
- Addy AI · chat and execute
- 65+ specialised tools, agency method built in
- Edit campaigns, budgets, bidding and ad copy from chat
- Every change approved before it goes live
- Insights · what to fix next
- Wasted spend and quick wins surfaced automatically
- Performance trends and data stories on demand
- Keyword & audience research
- Replaces your keyword tool, mapped to search intentest 2 min
- Clustered into a site structure you can build
- Brand profile
- Built from your site, shapes every recommendationest 5–10 secs
- Integrations
- Google Ads: full campaign management and reporting
- Search Console: paid vs organic in one view
- Bing Webmaster Tools: cross-engine visibility, submit sitemaps and URLs for indexing
- SEO audits, library and history
- Technical SEO and Quality Score auditsest 3–5 min
- Workflow starters and a reversible change history
- 1 Google Ads account
- 1 brand profile
- Onboarding walkthrough
- Slack & email support
Professional
For operators managing multiple brands
- Addy AI · chat and execute
- 65+ specialised tools, agency method built in
- Edit campaigns, budgets, bidding and ad copy from chat
- Every change approved before it goes live
- Insights · what to fix next
- Wasted spend and quick wins surfaced automatically
- Performance trends and data stories on demand
- Keyword & audience research
- Replaces your keyword tool, mapped to search intentest 2 min
- Clustered into a site structure you can build
- Brand profile
- Built from your site, shapes every recommendationest 5–10 secs
- Integrations
- Google Ads: full campaign management and reporting
- Search Console: paid vs organic in one view
- Bing Webmaster Tools: cross-engine visibility, submit sitemaps and URLs for indexing
- SEO audits, library and history
- Technical SEO and Quality Score auditsest 3–5 min
- Workflow starters and a reversible change history
- 5 Google Ads accounts
- 10 brand profiles
- Priority support
Portfolio
For teams with a portfolio of brands
- Addy AI · chat and execute
- 65+ specialised tools, agency method built in
- Edit campaigns, budgets, bidding and ad copy from chat
- Every change approved before it goes live
- Insights · what to fix next
- Wasted spend and quick wins surfaced automatically
- Performance trends and data stories on demand
- Keyword & audience research
- Replaces your keyword tool, mapped to search intentest 2 min
- Clustered into a site structure you can build
- Brand profile
- Built from your site, shapes every recommendationest 5–10 secs
- Integrations
- Google Ads: full campaign management and reporting
- Search Console: paid vs organic in one view
- Bing Webmaster Tools: cross-engine visibility, submit sitemaps and URLs for indexing
- SEO audits, library and history
- Technical SEO and Quality Score auditsest 3–5 min
- Workflow starters and a reversible change history
- Unlimited Google Ads accounts
- Unlimited brand profiles
- Dedicated account manager
All plans include a 14-day money-back guarantee. Cancel any time. Need custom pricing or higher limits? Reach out for a bespoke plan.
Agency & white-label
The complete codebase, the AI orchestration pipeline, and the search-marketing methodology that powers the SaaS. Run it under your own brand, for your own clients, on your own infrastructure.
Custom scope and pricing, agreed on a call. The annual update subscription is where the value compounds, keeping you current as Google, Microsoft, and the underlying AI surfaces change.
What's included
- 65+ specialised AI tools and counting, across Google Ads, Search Console, and Bing
- Every mutation surfaces as an approval card with a readable diff
- 3-stage orchestration: intent classification, context loading, executor
- Native API integrations: Google Ads v24, Search Console, Bing Webmaster Tools
- Practitioner-tuned knowledge base, audited against live APIs
- Marketing site, dashboard, Stripe billing, multi-brand auth, production ready
- Architecture and integration docs, plus per-folder coding conventions
- Optional annual update subscription keeps you on the latest API surfaces
Start with the research. The rest follows.
Connect Google Ads and Search Console, describe what you sell, and see what your market looks like. From £50/month, cancel anytime.