For founders
For founders running their own ads.
Most search advice assumes you're a Fortune 500. Addy is built for the operator running the account themselves. Audits, keyword plans, campaign drafts, with the reasoning shown and the final call yours.
What our users say
“Addy has been immensely important for our go-to-market strategy at Property Looker by enabling us to run hundreds of simultaneous campaigns at local levels across the UK at the same time without needing an agency.”
“It's brilliant - slick easy to digest report, full of valuable insights and I didn't feel daunted.”
“Addy has surprised me in how useful it can be. It pulls out all the keywords searches and creates rationale around the data, setting a clear comparison between options. It streamlines keyword research, brilliant!”
Case study
Property Looker built an evidence base from day one.
- £10,530
- Total ad spend testing four directions for the business
- 13
- Campaign tests across those directions to find which one was worth scaling
- £35
- Cost per enquiry on the winning direction by its second full month, down from £81 the month before
Addy ran the research and drafted the campaigns. Property Looker approved each move and chose where to invest next from the evidence. Their alternative was an agency retainer or a marketing hire.
Read the full case studyThe cleanup is the work
Connect Google Ads, Search Console, and your site. Addy reads what's working and what's leaking, then shows you what to fix first, with the reasoning beside every finding rather than a number on its own.
One read across paid and organic. Addy flags the clicks you're paying for that you already rank for, and the gaps where you don't show up at all.
Account audit
Last 30 days£840 on non-converting search terms
23 queries triggered ads but never converted. Suggested as negatives.
8 keywords below Quality Score 5
Landing page experience is the lowest factor. Page speed flagged on 4.
3 organic queries you're not bidding on
Driving traffic via SEO, untargeted in paid. High-intent terms.
Site indexing healthy
All 57 pages crawled. No blocked resources.
Find the cheapest moves first
Addy compares your paid spend with your organic position on the same query. Where you're paying for clicks you could rank for, you spot it. Where you're ranking and spending, you decide which budget shifts.
A founder running their own ads doesn't have time to redo this analysis every month. Ask again and Addy re-runs it on fresh numbers.
Paid vs organic
| Query | Paid spend | Organic rank | Suggested move |
|---|---|---|---|
| running shoes 2024 | £340/mo | #3 | Lower bid, ranking already |
| vegan trainers | £120/mo | #18 | Build a page, then bid |
| trail running shoes uk | — | #5 | Add to paid, capture both |
| best running shoes for flat feet | £90/mo | — | Keep, no organic alt |
Connect your account and see the read for yourself.
Get startedShip without breaking things
Every change is drafted first and shown for your sign-off before it goes live. Campaigns launch paused. Policy guardrails are checked.
When you're spending your own budget, the safety net is the difference between confident speed and watching the numbers nervously every morning.
Proposed change
PendingPause campaign
Trail Running / Brand Match
Reasoning: CPA is 17x your account average across 30 days. Search term mining shows the audience match is weak. Pause and reallocate.
It remembers, so you're not starting over
You're the whole marketing team. Tell Addy once that you don't bid on competitor brands, or that £40 is your ceiling per new customer, and it holds to that the next time you open a chat. The context you've built up stays, so you're not re-explaining your business every morning.
Pricing
Get full value from day one. One flat fee, so Addy does equally well whether you spend more or less on ads.
Managing more than one brand, market, or account? Go professional or portfolio tier for savings.
Prices exclude VAT. VAT is added at checkout for UK customers.
Starter
One brand or market, on a single Google Ads account.
£300 a month billed monthly, or £3000 a year billed annually (two months free). Prices exclude VAT.
Professional
Up to 10 brand profiles across 5 Google Ads accounts, for multiple brands or markets, with priority support.
£600 a month billed monthly, or £6000 a year billed annually (two months free). Prices exclude VAT.
Portfolio
Unlimited brand profiles and Google Ads accounts, for large portfolios and multi-market operations, with your feature requests prioritised.
£1500 a month billed monthly, or £15000 a year billed annually (two months free). Prices exclude VAT.
Every plan includes
Paid and organic, read as one
- Google Ads, Search Console, and Bing Webmaster Tools connected from day one
- Your paid and organic search read together, catching spend on clicks your free listings would win anyway
- The words your customers actually search feed your ads, your pages, and your content plan
Chat that builds and edits
- Build Search campaigns and edit Performance Max and Display by describing what you want
- Specialist Google Ads and SEO know-how, built on agency practice and kept current as the platforms change
- Every change drafted with its reasoning, applied after your sign-off
- A full log of every change, and Addy can put one back if you ask
Knows your business
- Brand profile built from your site, shaping every recommendation
- Your preferences, constraints, and declined changes remembered across conversations
- Content plans tracked from idea to published
- Your sector's required wording and risk warnings applied to every draft
Insights and analysis
- Wasted spend, quick wins, and trends surfaced in every answer
- Addy takes a position on your next move, like a consultant who has already read your numbers
- Ready-made questions answered from your own account in seconds
- Forecasts built from your account history and current benchmarks for your sector, shown as an honest range
- Budget pacing, spend splits, and month-on-month swings worked out for you, right in the conversation
- Performance analysis across Search, Performance Max, Shopping, and Display campaigns
Research in your customers' language
- Customer search intent mapped, clustered, and forecast in a single prompt
- Audience research for Performance Max signals
- Works in non-English markets, in your customers' own words
Technical SEO
- Per-page technical audit covering speed, Core Web Vitals, and indexing
- Guided fixes with steps for Shopify, WordPress, Next.js, and more
Compare plans
| Plan attribute | Starter | Professional | Portfolio |
|---|---|---|---|
| Google Ads accounts | 1 | 5 | Unlimited |
| Brand profiles | 1 | 10 | Unlimited |
| Onboarding walkthrough | Included | Included | Included |
| Slack and email support | Included | Included | Included |
| Priority support | Not included | Included | Included |
| Feature requests prioritised | Not included | Not included | Included |
All plans include a 14-day money-back guarantee. Cancel any time. Need custom pricing or higher limits? Reach out for a bespoke plan.
Agency & white-label
The complete codebase, the AI orchestration pipeline, and the search-marketing methodology that powers the SaaS. Run it under your own brand, for your own clients, on your own infrastructure.
Custom scope and pricing, agreed on a call. The annual update subscription is where the value compounds, keeping you current as Google, Microsoft, and the underlying AI surfaces change.
What's included
- An agent that calls and chains 88+ specialist tools in a single conversation
- Multi-stage AI agent orchestration that routes each request, grounds it in your data, and executes on approval
- Every change surfaces as an approval card with a readable before-and-after
- Built-in integrations for Google Ads, Search Console, and Bing Webmaster Tools
- Practitioner-tuned knowledge base kept current with Google, Microsoft, and SEO changes
- A complete product to run under your own brand, public site, client dashboards, billing, and sign-in already built
Your data is yours.
Encrypted in transit and at rest. Held only to answer your questions on your own account. AI governance modelled on ISO/IEC 42001 controls.
One question. Audit, analysis, report, and the next move for your account.
Connect Google Ads and Search Console. Every change waits for your sign-off. From £300/month, cancel anytime.