For founders
For founders running their own ads.
Most search advice assumes you're a Fortune 500. Addy is built for the operator running the account themselves. Audits, keyword plans, campaign drafts, with the reasoning shown and the final call yours.
The cleanup is the work
Connect Google Ads, Search Console, and your site. Addy reads what's working and what's leaking, then shows you what to fix first, with the reasoning beside every finding rather than a number on its own.
One read across paid and organic. The audit is the whole picture, not five tabs of partial data.
Account audit
Last 30 days£840 on non-converting search terms
23 queries triggered ads but never converted. Suggested as negatives.
8 keywords below Quality Score 5
Landing page experience is the lowest factor. Page speed flagged on 4.
3 organic queries you're not bidding on
Driving traffic via SEO, untargeted in paid. High-intent terms.
Site indexing healthy
All 57 pages crawled. No blocked resources.
Find the cheapest moves first
Addy compares your paid spend with your organic position on the same query. Where you're paying for clicks you could rank for, you spot it. Where you're ranking and spending, you decide which budget shifts.
A founder running their own ads doesn't have time to redo this analysis every month. Addy keeps it current.
Paid vs organic
| Query | Paid spend | Organic rank | Suggested move |
|---|---|---|---|
| running shoes 2024 | £340/mo | #3 | Lower bid, ranking already |
| vegan trainers | £120/mo | #18 | Build a page, then bid |
| trail running shoes uk | — | #5 | Add to paid, capture both |
| best running shoes for flat feet | £90/mo | — | Keep, no organic alt |
Ship without breaking things
Every change is drafted first and shown for your sign-off before it goes live. Campaigns launch paused. Policy guardrails are checked.
When you're spending your own budget, the safety net is the difference between confident speed and watching the numbers nervously every morning.
Proposed change
PendingPause campaign
Trail Running — Brand Match
Reasoning: CPA is 17x your account average across 30 days. Search term mining shows the audience match is weak. Pause and reallocate.
What our users say
“Addy has been immensely important for our go-to-market strategy at Property Looker by enabling us to run hundreds of simultaneous campaigns at local levels across the UK at the same time without needing an agency.”
“It's brilliant - slick easy to digest report, full of valuable insights and I didn't feel daunted.”
“Addy has surprised me in how useful it can be. It pulls out all the keywords searches and creates rationale around the data, setting a clear comparison between options. It streamlines keyword research, brilliant!”
Pricing
Get full value from day one.
Managing more than one brand or account? Go professional or portfolio tier for savings.
Starter
Tuned to x1 brand's customers
- Unlimited keyword research
- Bulk campaign creation & editing
- Ad copy generation
- Paid and organic search analysis
- Data analytics, forecasting & analysis
- Customer search intent classification
- Cross-channel performance insights
- SEO & marketing tools
- 1 Google Ads account
- 1 brand profile
- Onboarding walkthrough
- Slack & email support
Professional
For operators managing multiple brands
- Unlimited keyword research
- Bulk campaign creation & editing
- Ad copy generation
- Paid and organic search analysis
- Data analytics, forecasting & analysis
- Customer search intent classification
- Cross-channel performance insights
- SEO & marketing tools
- 5 Google Ads accounts
- 10 brand profiles
- Priority support
Portfolio
For teams with a portfolio of brands
- Unlimited keyword research
- Bulk campaign creation & editing
- Ad copy generation
- Paid and organic search analysis
- Data analytics, forecasting & analysis
- Customer search intent classification
- Cross-channel performance insights
- SEO & marketing tools
- Unlimited Google Ads accounts
- Unlimited brand profiles
- Dedicated account manager
All plans include a 14-day money-back guarantee. Cancel any time. Need custom pricing or higher limits? Reach out for a bespoke plan.
Agency & white-label
The complete codebase, the AI orchestration pipeline, and the search-marketing methodology that powers the SaaS. Run it under your own brand, for your own clients, on your own infrastructure.
Custom scope and pricing, agreed on a call. The annual update subscription is where the value compounds, keeping you current as Google, Microsoft, and the underlying AI surfaces change.
What's included
- 65+ specialised AI tools and counting, across Google Ads, Search Console, and Bing
- Every mutation surfaces as an approval card with a readable diff
- 3-stage orchestration: intent classification, context loading, executor
- Native API integrations: Google Ads v24, Search Console, Bing Webmaster Tools
- Practitioner-tuned knowledge base, audited against live APIs
- Marketing site, dashboard, Stripe billing, multi-brand auth, production ready
- Architecture and integration docs, plus per-folder coding conventions
- Optional annual update subscription keeps you on the latest API surfaces
See where to focus next.
Connect Google Ads and Search Console. Addy reads paid and organic together, shows the reasoning, and waits for your sign-off. From £50/month, cancel anytime.