For founders
For founders running their own ads.
Most search advice assumes you're a Fortune 500. Addy is built for the operator running the account themselves. Audits, keyword plans, campaign drafts, with the reasoning shown and the final call yours.
What our users say
“Addy has been immensely important for our go-to-market strategy at Property Looker by enabling us to run hundreds of simultaneous campaigns at local levels across the UK at the same time without needing an agency.”
“It's brilliant - slick easy to digest report, full of valuable insights and I didn't feel daunted.”
“Addy has surprised me in how useful it can be. It pulls out all the keywords searches and creates rationale around the data, setting a clear comparison between options. It streamlines keyword research, brilliant!”
Case study
Property Looker built an evidence base from day one.
- £10,530
- Total ad spend testing four directions for the business
- £35
- Cost per exclusive surveyor enquiry by the second month of running
- £12
- Industry estimate per shared aggregator lead, sold to several firms. The owned enquiries above stay exclusive.
Addy ran the research and drafted the campaigns; Property Looker approved each move and chose where to invest next from the evidence. Their alternative was an agency retainer or a marketing hire.
Read the full case studyThe cleanup is the work
Connect Google Ads, Search Console, and your site. Addy reads what's working and what's leaking, then shows you what to fix first, with the reasoning beside every finding rather than a number on its own.
One read across paid and organic. Every campaign, query, asset, and page in the same picture.
Account audit
Last 30 days£840 on non-converting search terms
23 queries triggered ads but never converted. Suggested as negatives.
8 keywords below Quality Score 5
Landing page experience is the lowest factor. Page speed flagged on 4.
3 organic queries you're not bidding on
Driving traffic via SEO, untargeted in paid. High-intent terms.
Site indexing healthy
All 57 pages crawled. No blocked resources.
Find the cheapest moves first
Addy compares your paid spend with your organic position on the same query. Where you're paying for clicks you could rank for, you spot it. Where you're ranking and spending, you decide which budget shifts.
A founder running their own ads doesn't have time to redo this analysis every month. Addy keeps it current.
Paid vs organic
| Query | Paid spend | Organic rank | Suggested move |
|---|---|---|---|
| running shoes 2024 | £340/mo | #3 | Lower bid, ranking already |
| vegan trainers | £120/mo | #18 | Build a page, then bid |
| trail running shoes uk | — | #5 | Add to paid, capture both |
| best running shoes for flat feet | £90/mo | — | Keep, no organic alt |
Connect your account and see the read for yourself.
Get startedShip without breaking things
Every change is drafted first and shown for your sign-off before it goes live. Campaigns launch paused. Policy guardrails are checked.
When you're spending your own budget, the safety net is the difference between confident speed and watching the numbers nervously every morning.
Proposed change
PendingPause campaign
Trail Running — Brand Match
Reasoning: CPA is 17x your account average across 30 days. Search term mining shows the audience match is weak. Pause and reallocate.
Pricing
Get full value from day one.
Managing more than one brand or account? Go professional or portfolio tier for savings.
Starter
One brand and one Google Ads account.
Professional
Up to 5 Google Ads accounts and 10 brand profiles, with priority support.
Portfolio
Unlimited Google Ads accounts and brand profiles, with a dedicated account manager.
Every plan includes
Addy AI · chat and execute
- Specialist Google Ads and SEO toolkit, built on agency practice
- Refreshed knowledge of Google Ads policy, API, and SEO best practice
- Run your Google Ads from chat: build Search campaigns, edit Performance Max and Display
- Every change drafted with the reasoning, waits for your sign-off
Insights · what to fix next
- Wasted spend, quick wins, and trends surfaced in every AI responseest 1.5–3 min
- Prompt starters on the insights page for instant data pullsest 10–30 secs
- Recommendations balanced across paid and organic
- Performance analysis across all your ad types
Keyword and audience research
- Customer search intent mapped, clustered, and forecast in a single promptest 2 min
- Audience research for Performance Max signals
- Keyword research and ad copy in your customers' language, for accounts in non-English markets
Brand profile
- Built from your site, shapes every recommendationest 5–10 secs
- Compliance overlays for regulated sectors
Integrations
- Google Ads, Search Console, and Bing Webmaster Tools
- Paid and organic in one view
SEO audits, prompt library, and history
- Technical SEO audit with Core Web Vitals, page-speed, and indexing diagnostics per pageest 3–5 min
- Guided walkthrough of fixes, with platform-specific steps for Shopify, WordPress, Next.js, and more
- Prompt templates for common tasks
- Reversible change history across the account
Compare plans
| Plan attribute | Starter | Professional | Portfolio |
|---|---|---|---|
| Google Ads accounts | 1 | 5 | Unlimited |
| Brand profiles | 1 | 10 | Unlimited |
| Onboarding walkthrough | Included | Included | Included |
| Slack and email support | Included | Included | Included |
| Priority support | Not included | Included | Included |
| Dedicated account manager | Not included | Not included | Included |
All plans include a 14-day money-back guarantee. Cancel any time. Need custom pricing or higher limits? Reach out for a bespoke plan.
Agency & white-label
The complete codebase, the AI orchestration pipeline, and the search-marketing methodology that powers the SaaS. Run it under your own brand, for your own clients, on your own infrastructure.
Custom scope and pricing, agreed on a call. The annual update subscription is where the value compounds, keeping you current as Google, Microsoft, and the underlying AI surfaces change.
What's included
- 65+ specialised AI tools and counting, across Google Ads, Search Console, and Bing
- Every mutation surfaces as an approval card with a readable diff
- 3-stage orchestration: intent classification, context loading, executor
- Native API integrations: Google Ads v24, Search Console, Bing Webmaster Tools
- Practitioner-tuned knowledge base, audited against live APIs
- Marketing site, dashboard, Stripe billing, multi-brand auth, production ready
- Architecture and integration docs, plus per-folder coding conventions
- Optional annual update subscription keeps you on the latest API surfaces
Your data is yours.
Encrypted in transit and at rest. Held only to answer your questions on your own account. AI governance modelled on ISO/IEC 42001 controls.
One question. Audit, analysis, report, and the next move for your account.
Connect Google Ads and Search Console. Every change waits for your sign-off. From £50/month, cancel anytime.