For founders
For founders running their own ads.
Audit your site, plan your keywords, draft Google Ads campaigns. Addy reads paid and organic together, and you stay in the loop.
Audit before you act
Connect Google Ads, Search Console, and your site. Addy reads what's working and what's leaking, then shows you what to fix first.
One read across paid and organic, so the audit is the whole picture.
Account audit
Last 30 days£840 on non-converting search terms
23 queries triggered ads but never converted. Suggested as negatives.
8 keywords below Quality Score 5
Landing page experience is the lowest factor. Page speed flagged on 4.
3 organic queries you're not bidding on
Driving traffic via SEO, untargeted in paid. High-intent terms.
Site indexing healthy
All 57 pages crawled. No blocked resources.
Find the cheapest moves first
Addy compares your paid spend with your organic position on the same query. Where you're paying for clicks you could rank for, you spot it. Where you're ranking and spending, you decide which budget shifts.
A founder running their own ads doesn't have time to redo this analysis every month. Addy keeps it current.
Paid vs organic
| Query | Paid spend | Organic rank | Suggested move |
|---|---|---|---|
| running shoes 2024 | £340/mo | #3 | Lower bid, ranking already |
| vegan trainers | £120/mo | #18 | Build a page, then bid |
| trail running shoes uk | — | #5 | Add to paid, capture both |
| best running shoes for flat feet | £90/mo | — | Keep, no organic alt |
Ship without breaking things
Every write is drafted first and shown for your sign-off before it goes live. Campaigns launch paused. Ad policy guardrails are checked.
When you're running ads on your own budget, the safety net is the difference between confident speed and second-guessing every change.
Proposed change
PendingPause campaign
Trail Running — Brand Match
Reasoning: CPA is 17x your account average across 30 days. Search term mining shows the audience match is weak. Pause and reallocate.
What our users say
“Addy has been immensely important for our go-to-market strategy at Property Looker by enabling us to run hundreds of simultaneous campaigns at local levels across the UK at the same time without needing an agency.”
“It's brilliant - slick easy to digest report, full of valuable insights and I didn't feel daunted.”
“Addy has surprised me in how useful it can be. It pulls out all the keywords searches and creates rationale around the data, setting a clear comparison between options. It streamlines keyword research, brilliant!”
Pricing
Get full value from day one.
Managing more than one brand or account? Go professional or portfolio tier for savings.
Starter
Tuned to x1 brand's customers
- Unlimited keyword research
- Bulk campaign creation & editing
- Ad copy generation
- Paid and organic search analysis
- Data analytics, forecasting & analysis
- Customer search intent classification
- Cross-channel performance insights
- SEO & marketing tools
- 1 Google Ads account
- 1 brand profile
- Onboarding walkthrough
- Slack & email support
Professional
For operators managing multiple brands
- Unlimited keyword research
- Bulk campaign creation & editing
- Ad copy generation
- Paid and organic search analysis
- Data analytics, forecasting & analysis
- Customer search intent classification
- Cross-channel performance insights
- SEO & marketing tools
- 5 Google Ads accounts
- 10 brand profiles
- Priority support
Portfolio
For teams with a portfolio of brands
- Unlimited keyword research
- Bulk campaign creation & editing
- Ad copy generation
- Paid and organic search analysis
- Data analytics, forecasting & analysis
- Customer search intent classification
- Cross-channel performance insights
- SEO & marketing tools
- Unlimited Google Ads accounts
- Unlimited brand profiles
- Dedicated account manager
All plans include a 14-day money-back guarantee. Cancel any time. Need custom pricing or higher limits? Reach out for a bespoke plan.
See where to focus next.
Connect Google Ads and Search Console. Addy reads paid and organic together, and shows you the moves worth making. From £50/month.