We got tired of guessing too.
Addy started with a simple frustration: keyword tools that don't know your business, recommendations that ignore your margins, and data scattered across a dozen tabs.
We're marketers who spent years manually filtering keywords, second-guessing campaign structures, and wishing our tools understood what we were actually trying to achieve.
So we built something different.
Brand-first intelligence
Addy learns your brand guidelines, your margins, and the customers you actually want. Recommendations that respect your business, not generic advice.
Full visibility
No black boxes. See exactly why every keyword was recommended or filtered. Understand the reasoning, not just the results.
Customer understanding
Every search has a goal. We help you understand what customers want, find those ready to buy, and nurture the ones worth keeping.
Built for marketers who want clarity.
In-house teams
Managing your own ads without agency support? Addy gives you the strategic thinking and keyword intelligence that used to require expensive consultants.
Growing agencies
Scale your expertise across more clients. Addy handles the analysis so your team can focus on strategy and client relationships.
What we believe.
Your data should make you smarter, not just busier. Insights mean nothing if you can't act on them.
Recommendations should respect your margins. "Spend more" isn't strategy. Understanding which searches convert profitably is.
Understanding intent beats chasing volume. A hundred high-intent visitors outperform ten thousand tyre-kickers.
Ready to stop guessing?
Join marketers who finally understand how their customers find them.
Get Started