About Addy.
Addy applies strategy, method, and judgement to the work behind paid and organic search. Brand and account context shape every answer, and the reasoning travels alongside it. Ask in your own words. Stay in the loop.
How Addy thinks.
Your brand and your customers are the starting point. Addy combines what it knows about your business with live data from your Google and Bing search, and works through the reasoning alongside the answer. You start a conversation, Addy meets you where you are.
Meet Addy
Part strategist, part second opinion. Reads through your accounts, surfaces what matters, and asks before acting.
Search has changed shape.
For a decade, search meant Google. It still does, mostly. But customers also ask AI assistants now, and they scroll social feeds with the same intent they'd type into a search bar.
The discipline behind it is the same wherever the search happens. Find the credible source for the topic, then surface it. Every system reads what's on the page directly now, and the underlying read lines up.
That's why the research keeps earning its keep beyond ads. The words your customers search for are the words they want to read on your site, in your emails, and in your social posts. Addy reads your search this way, and helps you put what it finds to work.
Who it's for.
Addy fits a range: small businesses doing their own marketing, freelance specialists and in-house teams, and small agencies. Same depth on every plan, scaled to the work.
Founders close to the work
You're across your business and your ads. Addy reads the account, surfaces what's wasting spend, and drafts the change for your sign-off. The reasoning is shown alongside, so you keep judgement without becoming a full-time marketer.
Local and single-brand businesses
If you run one brand or sell to local customers, Addy meets you at your starting point. It builds your brand profile from your site, finds the keywords your customers actually search for, and explains every recommendation in plain English.
Freelance and in-house specialists
When you're the marketing team for one or a few brands, Addy compresses the research, planning, and approval loop. Switch between accounts, draft changes from chat, and keep a reversible record of what changed.
Small agencies
Manage every client's Google Ads, Search Console, and Bing Webmaster in one workspace. Audit, draft, and report from chat. The reasoning is visible to the client. The judgement stays with you.
What we believe.
Strategy, method, judgement
Addy applies AI reasoning methodically to Google Ads and SEO. Brand and account context shape every answer. Built specifically for the work, from the ground up.
Your data is yours
Encrypted in transit and at rest. Held only to answer your questions on your own account. AI governance modelled on ISO/IEC 42001 controls.
One discipline, every surface
The work to show up looks similar across Google, Bing, AI tools, and social. Substantive content travels.
Research that travels beyond ads
What Addy uncovers in your search data is useful for campaigns. It's just as useful for your site copy, content plan, and social posts.
Your interests first
Addy recommends optimisations before suggesting you spend more.
AI that works alongside you
Addy is built to give you more time for the work that matters. It does the heavy reading and reasoning. You set direction and approve every action.
Trust and security.
Addy reads sensitive data: your spend, your campaigns, your customer signals. Treating it with care is foundational.
Encryption end to end
TLS in transit. Encrypted at rest. OAuth tokens and credentials protected at the application layer before they reach storage.
Yours alone
Your account data, conversations, and customer signals stay within your workspace. Held for the single purpose of answering your questions on your own account.
AI governance
Internal controls designed against ISO/IEC 42001 for AI management systems. Risk assessment, transparency, and accountability built into how Addy behaves. Audit-ready today; external certification on the roadmap.
Disconnect any time
Revoke Addy's access to your accounts whenever. Request data deletion and we follow through, per our privacy policy.
Who's behind Addy.
Hannah Reed
Founder
After a decade running search marketing for household brands and agencies, I kept hitting the same frustrations of tools that didn't talk to each other, teams working in silos, and automation that couldn't explain itself or even worse shortcut hacks bound to for repercussions. The job kept widening too and each tool and platform kept changing dashboards making it harder navigate. So I built what I wished existed. First as part of my consulting practice at HGDR Consulting, now as a standalone product.
Addy has the systems and methodology I use in my client work regularly, from keyword research to campaign planning and performance analysis. What doesn't work shows up fast and gets fixed fast. The product is shaped by that loop and the decade of digital marketing experience behind it.
One question. Audit, analysis, report, and the next moves in a single response.
Your brand and account context shape every answer.
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