What Addy is about
Why we built Addy.
AI coworkers can help with anything. Addy is built for one thing: your search marketing. Strategy, method, and judgement applied to your Google and Bing accounts, not a general AI adapted to them. Ask in your own words. Stay in the loop.
How Addy thinks.
Your brand and your customers are the starting point. Addy combines what it knows about your business with live data from your Google and Bing search, and works through the reasoning alongside the answer. You start a conversation, Addy meets you where you are.
Meet Addy
Part strategist, part second opinion. Reads through your accounts, surfaces what matters, and asks before acting.
Search has changed shape.
For a decade, search meant Google. It still does, mostly. But customers also ask AI assistants now, and they scroll social feeds with the same intent they'd type into a search bar.
The discipline behind it is the same wherever the search happens. Find the credible source for the topic, then surface it. Every system reads what's on the page directly now, and the underlying read lines up.
That's why the research keeps earning its keep beyond ads. The words your customers search for are the words they want to read on your site, in your emails, and in your social posts. Addy reads your search this way, and helps you put what it finds to work.
Who it's for.
Addy is built for the people running their own search marketing. Founders close to their own ads, and small in-house teams who want depth without slowing down.
Founders running their own ads
Stay close to the detail. Understand your customers through what they search for, bulk edit and publish campaigns without leaving the chat.
Small marketing teams
Faster keyword research, campaign planning, and ad launches. The same view of performance across the team.
What we believe.
Strategy, method, judgement
Addy applies AI reasoning methodically to search marketing. Brand and account context shape every answer. Built specifically for the work, not a general AI adapted to it.
Your data is yours
Encrypted in transit and at rest. Held only to answer your questions on your own account. AI governance modelled on ISO/IEC 42001 controls.
One discipline, every surface
The work to show up looks similar across Google, Bing, AI tools, and social. Substantive content travels.
Research that travels beyond ads
What Addy uncovers in your search data is useful for campaigns. It's just as useful for your site copy, content plan, and social posts.
Your interests first
Addy recommends optimisations before suggesting you spend more.
AI that works for you, not instead of you
Addy is built to give you more time for the work that matters. It does the heavy reading and reasoning. You set direction and approve every action.
Trust and security.
Addy reads sensitive data: your spend, your campaigns, your customer signals. Treating it with care is foundational.
Encryption end to end
TLS in transit. Encrypted at rest. OAuth tokens and credentials protected at the application layer before they reach storage.
Yours alone
Your account data, conversations, and customer signals stay within your workspace. Held for the single purpose of answering your questions on your own account.
AI governance
Internal controls designed against ISO/IEC 42001 for AI management systems. Risk assessment, transparency, and accountability built into how Addy behaves. Audit-ready, not yet externally certified.
Disconnect any time
Revoke Addy's access to your accounts whenever. Request data deletion and we follow through, per our privacy policy.
Who's behind Addy.
Hannah Reed
Founder
After a decade running search marketing for household brands and agencies, I kept hitting the same frustrations: tools that didn't talk to each other, automation that couldn't explain itself, and teams working in silos. The job kept widening too, from PPC into SEO, content, and now AI search. So I built what I wished existed. First as part of my consulting practice at HGDR Consulting, now as a standalone product.
I use Addy on select client accounts, for keyword research, campaign planning, and performance analysis. What doesn't work shows up fast and gets fixed fast. Every part of the product has been shaped by that loop.
Roadmap
Expanding across surfaces and platforms.
AI search surfaces
Customers are finding answers in ChatGPT, Google AI Mode, Perplexity, Gemini, and Copilot. Addy is building to meet them there.
Other ad platforms
TikTok, Microsoft Ads, LinkedIn, Google Shopping, and product feeds. One workspace, every surface.
Scheduled audits
Recurring audits and alerts. Get pinged when something shifts in your accounts.
Ready to read your search marketing properly?
Connect Google Ads and Search Console. Addy reads your accounts and your site, and helps you decide what's next.
Get Started