Our story
We got tired of too many tools and spreadsheets.
Generic suggestions that ignored our brand, automation we couldn't explain to clients, dashboards that raised more questions than they answered. So we built Addy — an AI copilot that researches, strategises, and executes Google Ads with you.
How Addy thinks.
Your brand and positioning are the starting point and remain at the heart joined by data-driven insight. Recommendations are passed through proven strategic frameworks using the latest AI models for effective AI orchestration.
Meet Addy
Every good strategist needs a little curiosity, a lot of cleverness, and just enough cheek to question the obvious. Addy pokes around your campaigns, chases down insights others overlook, and doesn't hesitate to nudge you in a better direction. Think of it as having a very persistent (and slightly smug) second opinion.
Who it's for.
In-house teams
Less pain reesearching keywords, planning campaigns, and launching ads. Less back-and-forth across teams.
Growing agencies
Execute strategy across clients without the endless dashboard clicking and sifting through files.
Founders
Stay close to the detail. Understand your customers through what they search for.
What we believe.
Your interests first
Addy guides you through recommended optimisations for your customers before suggesting you spend more.
Transparency builds trust
If we can't explain why we recommended something, we shouldn't recommend it. You see the reasoning before anything changes.
Your data is yours
Protected in transit and at rest with industry-standard encryption. Secure sign-in via Google means we never store your password. We don't sell your data.
Who's behind Addy.
Hannah Reed
Founder
After years running PPC campaigns and developing search engine strategy playbooks for brands and agencies, I kept hitting the same frustrations: tools that didn't understand context, automation that couldn't explain itself, and dashboards that created more questions than answers. Addy is what I wished existed.
Ready to execute your Google Ads strategy?
Connect your Google Ads account. From insight to live ads, Addy executes.
Get Started