What Addy is about
Reaching new customers online shouldn't require a big agency. Addy helps you run search ads in natural language.
Search advertising captures existing demand — people already looking to buy. It's one of the leanest paths to revenue. But the tools are built for specialists, and agencies charge thousands a month. Addy gives smaller teams the ability to run paid search well, without the gatekeepers.
How Addy thinks.
Your brand is the starting point. Addy combines what it knows about your business with live data from your Google Ads account, then reasons through each recommendation step by step so you can see why, not just what. You start a conversation and Addy meets you where you are.
Meet Addy
Part strategist, part second opinion. Addy digs through your campaigns, spots the details others miss, and nudges you when something looks off. Persistent, occasionally cheeky, always on your side.
Who it's for.
When everyone on the team can see the same data and talk about performance in the same terms, decisions get easier. Addy gives that common ground to people who aren't Google Ads specialists.
In-house teams
Less pain researching keywords, planning campaigns, and launching ads. Less back-and-forth across teams.
Growing agencies
Execute strategy across clients without the endless dashboard clicking and sifting through files.
Founders
Stay close to the detail. Understand your customers through what they search for.
What we believe.
Your interests first
Addy recommends optimisations before suggesting you spend more.
Transparency builds trust
Every recommendation shows its reasoning. Every change you approve is logged. You can trace a decision back to the data that informed it.
Your data is yours
Protected in transit and at rest with industry-standard encryption. Secure sign-in via Google means we never store your password. We don't sell your data or use it to train models.
Who's behind Addy.
Hannah Reed
Founder
After a decade running PPC campaigns for household brands and agencies, I kept hitting the same frustrations: tools that didn't talk to each other, automation that couldn't explain itself, and teams working in silos. So I built what I wished existed — first as part of my consulting practice at HGDR Consulting, now as a standalone product.
I use Addy with my own clients for keyword research, campaign planning, and performance analysis. The feedback so far has shaped every part of the product.
Coming Soon
Ads get you in front of people today. Content is the organic growth engine.
Search terms become content briefs
When someone's still researching, that's a topic worth writing about.
Earn attention over time
Queries you're paying for today become pages that rank on their own.
Paid gets you moving. Organic keeps you there.
Addy surfaces these opportunities as you work so that you're building lasting visibility alongside your campaigns.
Coming Soon
Your customers search across Google, Shopping, LinkedIn, ChatGPT, and more. Addy is expanding to meet them there.
AI search surfaces
Customers are finding answers in ChatGPT, Google AI Mode, Perplexity, Gemini, and Copilot. Addy is building to meet them there.
Shopping and product feeds
Google Shopping, product feeds, and Google's Universal Commerce Protocol for AI agent-based shopping.
Professional audiences
Reach decision-makers on LinkedIn and Microsoft Ads where they research solutions for their teams.
One platform, every surface
Search is fragmenting across dozens of surfaces. Addy is building one place to manage all of them.
Ready to execute your Google Ads strategy?
Connect your Google Ads account. From insight to live ads, Addy executes.
Get Started