What Addy is about
Why we built Addy.
Search marketing data is rich. Addy reads it the way a strategist would: your accounts, your site, and your goals together. Ask in your own words and stay in the loop.
How Addy thinks.
Your brand is the starting point. Addy combines what it knows about your business with live data from Google Ads and Search Console, and works through the reasoning alongside the answer. You start a conversation, Addy meets you where you are.
Meet Addy
Part strategist, part second opinion. Reads through your accounts, surfaces what matters, and asks before acting.
Who it's for.
Addy is built for the people running their own search marketing. Founders close to their own ads, and small in-house teams who want depth without slowing down.
Founders running their own ads
Stay close to the detail. Understand your customers through what they search for, and ship campaigns without leaving the tab.
Small marketing teams
Faster keyword research, campaign planning, and ad launches. The same view of performance across the team.
What we believe.
Your interests first
Addy recommends optimisations before suggesting you spend more.
Your data is yours
Encrypted in transit and at rest. Never sold, never used for training. AI governance follows ISO/IEC 42001 controls.
AI that works for you, not instead of you
Addy is built to give you more time for the work that matters. You bring the judgement and context. Addy brings the data and the speed.
Who's behind Addy.
Hannah Reed
Founder
After a decade running PPC campaigns for household brands and agencies, I kept hitting the same frustrations: tools that didn't talk to each other, automation that couldn't explain itself, and teams working in silos. So I built what I wished existed. First as part of my consulting practice at HGDR Consulting, now as a standalone product.
I use Addy with my own clients for keyword research, campaign planning, and performance analysis. The feedback so far has shaped every part of the product.
Roadmap
Expanding across surfaces and platforms.
AI search surfaces
Customers are finding answers in ChatGPT, Google AI Mode, Perplexity, Gemini, and Copilot. Addy is building to meet them there.
Other ad platforms
TikTok, Microsoft Ads, LinkedIn, Google Shopping, and product feeds. One workspace, every surface.
Scheduled audits
Recurring audits and alerts. Get pinged when something shifts in your accounts.
Ready to read your search marketing properly?
Connect Google Ads and Search Console. Addy reads your accounts and your site, and helps you decide what's next.
Get Started