The expert search workflow, end to end

From reading the data to tracking the result, Addy runs the method a search specialist follows, and you stay in the loop.

Open Addy in any browser, on any device. Same chat, same data, wherever you sign in.

Analysis and judgement

The thinking that turns your data into the right move

Ask in plain language. Addy works across paid and organic, runs the analysis a specialist would, and weighs the options to recommend what's worth doing.

Addy

riverstoneplumbing.co.uk

Help me get more enquiries from search this quarter, without spending more.

Pulled Google Ads

On paid: £1,800/mo goes on 'emergency plumber' and four more terms you already rank top-3 for. About £2,600/mo of that buys clicks you'd get for free.

Pulled Search Console

On organic: 'boiler grants' gets 480 searches a month and you don't rank for it yet. Paid clicks run £6.40 each, so build a page to earn it over time. Keep bidding while it climbs, since organic ranks slowly with no guaranteed timeline.

The plan uses both. Pull paid back from the terms you already rank for, move that budget to the demand paid reaches better, and brief one page for 'boiler grants' to climb. Paid covers this quarter, organic compounds past it.

Start with the budget shift.

Reallocate £2,600/mo from 5 terms

Awaiting approval

ApproveDecline

Drafted for your sign-off.

Quick reads come back in seconds, a full workup in minutes, not the days an agency takes.

The layer Addy adds

Specialist methods, usable by anyone

The expertise of a specialist, in tools anyone can use.

Set the depth you want

A quick answer or the full working. Change it anytime.

Just getting startedKnow the basicsRun ads & SEO regularly

It remembers your account

Addy remembers your decisions, rejected ideas, constraints, and content plans, so it doesn't re-ask or re-propose what you've turned down.

ConstraintKeep Brand bids minimal

RejectedPause non-brand

PlanQ3 content: heat pumps

A specialist toolkit

88+ tools, each for one specific job.

Keyword researchSearch termsSite crawlBudget pacingAd copy+83 more

The method is built in

Specialist frameworks, kept current as the platforms change.

BrandExact£50/day

Non-brandPhrase£90/day

CompetitorExact£60/day

3 campaigns built in one step, paused for your approval

The final call stays with you

Every change waits for your sign-off, and stays reversible.

One plan, 3 coordinated changesAwaiting approval

Pause 138 non-converting keywords
Add 12 negatives
Shift the £400/day saved to non-brand

Apply allDecline

Case study

Property Looker built an evidence base from day one.

£10,530: Total ad spend testing four directions for the business
£35: Cost per exclusive surveyor enquiry by the second month of running
£12: Industry estimate per shared aggregator lead, sold to several firms. The owned enquiries above stay exclusive.

Addy ran the research and drafted the campaigns; Property Looker approved each move and chose where to invest next from the evidence. Their alternative was an agency retainer or a marketing hire.

Read the full case study

Your data is yours.

Encrypted in transit and at rest. Held only to answer your questions on your own account. AI governance modelled on ISO/IEC 42001 controls.

Good to know

What people also ask

Do I need a Google Ads account already?

No. You can create a basic Google Ads account and connect it, and Addy plans the campaigns around how your customers actually search. You don't have to build campaigns during Google's signup.

What is human-in-the-loop (HITL)?

Human-in-the-loop means you approve every change before it happens. Addy drafts the recommendation, shows the reasoning behind it, and waits for your sign-off. Nothing touches your live account until you say yes, and you can decline or adjust anything first.

What does Addy automate?

Addy automates the work that eats the hours: pulling and reading your data, running audits, researching keywords and competitors, spotting what's working and what isn't, and drafting the fixes. What it never automates is making the changes. Anything that affects your spend or live campaigns is proposed for your approval first, so you get the speed on the analysis and keep the decision on the actions.

Is my data sold, shared, or used to train AI?

No. We only use your data to answer your questions about your own account. We never sell or share it, and it's never used to train AI. It stays private to you and is always encrypted, both while it's being sent and while it's stored.

Does Addy cover SEO (search engine optimisation) as well as Google Ads?

Yes. Addy works across both paid ads and the free search results in one place, covering Google Ads alongside how you show up for free on Google and Bing. That lets it spot things a paid-only tool can't, like paying for clicks on searches you already show up for free on.

What if I haven't done Google Ads or SEO before?

That's fine. Addy explains its reasoning in plain language and adapts the depth to your experience, so you can follow what it suggests and ask questions in the same chat whenever something isn't clear.

Can I manage more than one brand or client?

Yes. One subscription covers one brand or many, so you can manage several sites or clients from the same account and switch between them as you work.

Your accounts

One read across everything you run.

Connect Google Ads, Search Console, and Bing Webmaster Tools. Addy reads paid and organic as one account, finding the clicks you're paying for that organic could earn and the SEO issues dragging Quality Score down.

Connect your accounts

Google AdsConnect
Search ConsoleConnect
Bing WebmasterConnect
MS
Microsoft AdsComing soon