The expert search workflow, end to end

You'll want one. A Google Ads account is what unlocks the search data Addy plans from. You don't need a live campaign yet, though. The standard setup builds one for you with automations switched on, working only from what it sees in that moment, not your organic search data or your wider business goals. Create the account first, then let Addy research the demand and plan the structure on the full picture. If you're focused on the free search results for now, connecting Google Search Console gives Addy your real query data to work from.

• Create a Google Ads account without launching a campaign
• Google Ads for small business: where to start
• Verify Google Search Console to unlock your query data

There are two separate costs. Your Addy subscription is a flat fee from £300 a month that doesn't change with how much you advertise, and Addy never takes a cut of your ad spend, so there's no reason to push you to spend more. Your ad budget is separate, set by you and paid to Google directly. There's no minimum from us and you can start small. How much you need comes down to your market, what a click costs, and how many clicks it takes to win a customer. Our free benchmarks show typical click costs and conversion rates by business type, so you can size a budget from real numbers rather than a guess.

• See search benchmarks for your type of business

It depends on your market, your budget, how competitive your space is, and whether conversion tracking is set up so the wins actually get recorded. Clicks can come within days, but measurable patterns usually take around four to eight weeks to settle, because a new campaign needs to gather enough conversions before the numbers mean much, and fuller stability often takes longer still. Addy won't promise you a date, but it shows you what's working early from your own data, so you can move spend toward what's converting instead of waiting in the dark.

• How Google's learning period works

That's worth checking before you spend, because if your pages don't match what people searched for, they leave and you've paid for the click anyway. Addy reviews your site against the things that affect both your ads and your free search results, and tells you what to fix first. Our free SEO checklist is a good place to see where you stand before you start.

• Run through the free SEO checklist

You can get that sorted first, then bring Addy in for the ongoing work. A setup specialist can create or fix your account and conversion tracking, including HGDR Consulting, the consultancy run by Addy's founder. Once tracking is in place, Addy takes the day-to-day from there.

Human-in-the-loop means you approve every change before it happens. Addy drafts the recommendation, shows the reasoning behind it, and waits for your sign-off. Nothing touches your live account until you say yes, and you can decline or adjust anything first.

Addy automates the work that eats the hours: pulling and reading your data, running audits, researching keywords and competitors, spotting what's working and what isn't, and drafting the fixes. What it never automates is making the changes. Anything that affects your spend or live campaigns is proposed for your approval first, so you get the speed on the analysis and keep the decision on the actions.

No. We only use your data to answer your questions about your own account. We never sell or share it, and it's never used to train AI. It stays private to you and is always encrypted, both while it's being sent and while it's stored.

Yes. Addy works across both paid ads and the free search results in one place, covering Google Ads alongside how you show up for free on Google and Bing. That lets it spot things a paid-only tool can't, like paying for clicks on searches you already show up for free on.

Because the words your customers use to search are the words they respond to everywhere else. The research that tells you what to bid on also tells you what to write on your pages, in your emails, and in your content. It travels because discovery keeps moving the same way, matching what someone means to the content that answers it, whether that's a Google result, an AI assistant, or a social feed. Platforms change how they rank from one quarter to the next. Understanding what your customers are actually looking for, in their own words, is the part that lasts. Addy does that research once and helps you put it to work across paid and organic.

That's fine. Addy explains its reasoning in plain language and adapts the depth to your experience, so you can follow what it suggests and ask questions in the same chat whenever something isn't clear.

Yes. You can chat with Addy in most major languages, including Spanish, French, German, Portuguese, Italian, Arabic, Chinese, Japanese and Hindi among many others, and it replies in the same language you write in. The analysis still works from your own market's search data, so you get insight specific to where you sell, in the language you're most comfortable working in.

Yes. One subscription covers one brand or many, so you can manage several sites or clients from the same account and switch between them as you work.

Each person needs their own. Addy doesn't drag every past chat into a new one. It carries forward a small working memory of your recent decisions, the changes you approved or turned down, and how you like your answers explained, and leaves the rest in the conversation it belongs to. That stays inside your own account, private to you, encrypted, and never used to train AI, and you can see and delete anything Addy remembers at any time. Because that memory and its controls are tied to one person, a shared login would mix two people's decisions together and lose the trail of who chose what. Everyone can still connect the same Google Ads and Search Console accounts, so the team works from the same data with their own logins.