How it works
How Addy works
Research your market, diagnose problems, build campaigns. Addy pulls the data, explains what it found, and drafts changes for your review.
The manual work Addy handles for you.
Being the translator
Context that makes sense to stakeholders.
Being the bottleneck
Colleagues ask their own questions, in their own time.
Reports that go stale
Addy surfaces what matters now.
Ask a question, get it done
Ask
"Which keywords waste budget?"
Review
See the data, reasoning, and confidence level
Ship
Addy publishes the changes when you're ready
Plan for busy seasons
Know when to ramp up and when to pull back.
Stay in flow
One conversation replaces months of work.
Learn as you go
Your marketing gets sharper over time.
What Addy shows you
Watch Addy answer a question
Here's what it looks like when you ask about campaign performance.
Understand customer intent
Across three data layers: what you're targeting (keywords), what triggered your ads (search terms), and what drove organic visits (GSC queries).
Start using their language
See the exact words people use. Use them in your ads and website.
Your brand stays in context
Addy reads your website so recommendations match your brand.
Your data stays private
Encrypted in transit and at rest.
Example: diagnosing a campaign drop
Strategic advisor
Evaluating request: performance comparison requires campaign metrics and time-based analysis...
Checking data maturity: Brand campaign has 67 active days, mature phase, high confidence for analysis...
Will need to pull campaign performance data for both periods to identify specific changes...
Pull Brand campaign metrics for this month vs last month
Your Brand campaign saw a 23% drop in conversions this month. Here is what changed:
CTR
-12%
CPC
+18%
Conv Rate
-8%
The main issue is increased competition on your core brand terms. Three new competitors entered the auction, pushing your average CPC from £0.42 to £0.50.
I would recommend reviewing your bid strategy and considering adding competitor brand terms as negatives.
Extended thinking
See the thinking before the answer
Campaigns start paused
Review what was drafted, go live when ready
Branch to explore
Select any text to start a new thread
Works from day one
Useful at any spend level, even before your first campaign
Insights
Addy Insight£847 wasted on non-converting search terms
Save £847/month
23 search terms triggered your ads but never converted. These informational queries like "how to..." and "what is..." are costing you money without generating leads.
Your Google Ads DataAddy AnalysisWatch this in action (2 min)
Keyword research
Here are keyword ideas for "project management software":
| Keyword | Volume | CPC | Intent |
|---|---|---|---|
| best project management tools | 12,100 | £4.20 | comparing |
| project management software free | 8,400 | £2.10 | researching |
| monday vs asana | 5,200 | £6.80 | comparing |
| project management pricing | 3,600 | £8.50 | buying |
Intent added by Addy
Search term verdict
Keep, exclude, or monitor each search term:
Based on your conversion data
Bulk campaign builder
I've designed a 3-campaign structure based on your product launch goals:
- Brand Campaign — Exact match, £50/day, 15 keywords
- Competitor Campaign — Phrase match, £75/day, 22 keywords
- Generic Campaign — Broad match, £100/day, 35 keywords
All campaigns will be created in paused state for your review.
Create 3 campaigns with 72 keywords • Total budget: £225/day