How it works
How Addy works
Ask about your search marketing. Addy pulls the data, drafts the changes, and you stay in the loop.
What makes Addy different
Connected
Knows your business
Connects to your accounts, reads your website, and remembers your brand across every conversation. Recommendations are grounded in your data.
In control
You stay in control
Campaigns launch paused. Writes wait for your sign-off. Ad policy safeguards are built in.
Aligned
Your goals come first
Addy works from your business goals and budget, and flags when the standard advice does not apply to your situation.
Specialist
Built for search marketing
Specialist knowledge of bidding, policy, and campaign structure, kept current as platforms change.
Shows its working
You see which data Addy pulled and how confident it is in a given read. When the evidence is thin, it says so.
Example: diagnosing a campaign drop
Strategic advisor
Evaluating request: performance comparison requires campaign metrics and time-based analysis...
Checking data maturity: Brand campaign has 67 active days, mature phase, high confidence for analysis...
Will need to pull campaign performance data for both periods to identify specific changes...
Pull Brand campaign metrics for this month vs last month
Your Brand campaign saw a 23% drop in conversions this month. Here is what changed:
CTR
-12%
CPC
+18%
Conv Rate
-8%
The main issue is increased competition on your core brand terms. Three new competitors entered the auction, pushing your average CPC from £0.42 to £0.50.
I would recommend reviewing your bid strategy and considering adding competitor brand terms as negatives.
Insights
Addy Insight£847 wasted on non-converting search terms
Save £847/month
23 search terms triggered your ads but never converted. These informational queries like "how to..." and "what is..." are costing you money without generating leads.
Your Google Ads DataAddy AnalysisWatch this in action (2 min)
Keyword research
Here are keyword ideas for "project management software":
| Keyword | Volume | CPC | Intent |
|---|---|---|---|
| best project management tools | 12,100 | £4.20 | comparing |
| project management software free | 8,400 | £2.10 | researching |
| monday vs asana | 5,200 | £6.80 | comparing |
| project management pricing | 3,600 | £8.50 | buying |
Intent added by Addy
Search term mining
Cross-referenced against every active keyword, sorted by action:
Cross-campaign:"carbon plate running shoes" already targeted in Brand Search. This is a Shopping impression, not a gap.
Match type + ad group recommended per term
Bulk campaign builder
I've designed a 3-campaign structure based on your product launch goals:
- Brand Campaign — Exact match, £50/day, 15 keywords
- Competitor Campaign — Phrase match, £75/day, 22 keywords
- Generic Campaign — Broad match, £100/day, 35 keywords
All campaigns will be created in paused state for your review.
Create 3 campaigns with 72 keywords • Total budget: £225/day