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Google Ads

How to create a Google Ads account without a campaign

2 March 2026
Hannah Reed

Hannah Reed

Digital strategist with over a decade in agencies and growth roles. Background in SEO and search strategy at EssenceMediaCom (WPP) and iCrossing (Hearst).

TL;DR

Walkthrough on how to shortcut to a drafted / empty Google Ads account so that you can quickly get starting prepping and planning with Keyword Planner tools.

Transcript:

I'll show you how to create a Google Ads account without a campaign. this used to be an easy option, but now it's, quite difficult to, to bypass the guided tour. So here, if you just come to the Google Ads landing page and click start now.

Click new account. Okay. Create first campaign. It might pre-fill some of the information if you have some other Google accounts floating around. And, you can just click next for now.

Can click next. None of this will be published live . Here it was just trying to find, other accounts from other channels on Google, but we can just ignore this. And now here, finally this skip button. We click skip, skip, skip, skip. And now here, this is what we wanted. Leave campaign creation.

Now I had to set up a. Billing profile and Google will test to make sure it's a valid payment option, but it won't charge you any money [afterwards].

Click no and no or yes if you do want their newsletters.

I'm just verify with the bank. Confirm. If you see anything else asking you to set up the measurement, you can just [click] I'll do this later. There. By going into the campaigns area; you can see the draft was in progress, but nothing is published there.

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