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Founder, HGDR Consulting
Digital strategist with over a decade in agencies and growth roles. Background in SEO and search strategy at EssenceMediaCom (WPP) and iCrossing (Hearst). Now helps startups and lean teams build strong digital foundations — connecting search intent, information architecture, and data systems so you can see what's happening, decide what matters, and build something that lasts. Previously supported organisations across B2B, retail, healthcare and finance, including Shell, Barclays, American Express, Mars, Lloyds Bank, British Gas, and DFS.
"Autonomous AI agent" has become the standard pitch for AI marketing tools. The phrasing hides three categories of risk worth thinking about before connecting a paying account: skipped human-in-the-loop approval, untaught platform policies, and an inherited supply-chain record.
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Get StartedMost accounts adopting enhanced conversions hope it'll fix attribution. It improves measurement on clean foundations and does very little on broken ones. The pattern I see in audits: duplicate event tracking and GA4 web import standing in for custom events. Enhanced conversions can't reach those.