Founder, HGDR Consulting
Digital strategist with over a decade in agencies and growth roles. Background in SEO and search strategy at EssenceMediaCom (WPP) and iCrossing (Hearst). Now helps startups and lean teams build strong digital foundations — connecting search intent, information architecture, and data systems so you can see what's happening, decide what matters, and build something that lasts. Previously supported organisations across B2B, retail, healthcare and finance, including Shell, Barclays, American Express, Mars, Lloyds Bank, British Gas, and DFS.
When search underperforms, the reflex is to go shopping: a consultant, an agency, a tool, more budget. That's shopping before you've diagnosed. Here are the questions you can answer from your own account first, so the right help falls out of the problem instead of the search box.
Connect your Google Ads account. See the intent behind every search.
Get StartedLinkedIn and Spotify have rebuilt discovery around the same idea, matching the meaning of content to what a person is looking for. That's how search has always worked. Here's what the engineering papers actually say, what the advice industry has added on top, and why one input outlasts the rest.