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Founder, HGDR Consulting
Digital strategist with over a decade in agencies and growth roles. Background in SEO and search strategy at EssenceMediaCom (WPP) and iCrossing (Hearst). Now helps startups and lean teams build strong digital foundations — connecting search intent, information architecture, and data systems so you can see what's happening, decide what matters, and build something that lasts. Previously supported organisations across B2B, retail, healthcare and finance, including Shell, Barclays, American Express, Mars, Lloyds Bank, British Gas, and DFS.
Google changed how it paces daily budgets on 1 June 2026. Scheduled campaigns now pace toward the full monthly limit, so monthly spend can rise unless you lower your daily budgets. Here's the maths to hold your number.
Connect your Google Ads account. See the intent behind every search.
Get StartedA UK property-data platform with no in-house marketing team brought Addy in at the start of its Google Ads work. £10,530 of structured testing turned guesswork into evidence for what scales.