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More gains from what's overlooked.

The expert analysis most accounts never get, across your Google Ads and SEO. Addy is the AI-powered system with the methodology built in.

Settings
Add a brand
Addy AIChat & execute
InsightsAI suggestions
ChangesAccount changes
LibraryWorkflow starters
MemoryWhat Addy remembers
SettingsConfigure

Brand profile

Addy reads your site to personalise every recommendation.

Brand positioning

Industry: Plumbing & heating services

Audience: Homeowners, landlords, local trades

Value propositions

Same-day callouts · Gas Safe registered · Fixed-price quotes

Brand voice

Reassuring, plain-spoken, no jargon

Compliance: none

Competitors

4 local firms identified, with sites

Benchmarks

Industry avg CPC £4.80 · conversion 6.2%

Integrations

Connect data sources for PPC + SEO insights.

Google Ads

Connect

Search Console

Connected

Bing Webmaster

Connect
MS

Microsoft Ads

Coming soon

What our users say

“Addy has been immensely important for our go-to-market strategy at Property Looker by enabling us to run hundreds of simultaneous campaigns at local levels across the UK at the same time without needing an agency.”

Casper Arboll
Casper Arboll/Founder & CEO | Property Looker

“It's brilliant - slick easy to digest report, full of valuable insights and I didn't feel daunted.”

Dr. Gauri Seth/Founder & Emotional Intelligence Coach | Brain-Based Connection®

“Addy has surprised me in how useful it can be. It pulls out all the keywords searches and creates rationale around the data, setting a clear comparison between options. It streamlines keyword research, brilliant!”

Giulia Ippoliti, Phd
Giulia Ippoliti, Phd/Founder & Solutions Architect | SUS Wellbeing
Review us on G2

Case study

Property Looker built an evidence base from day one.

£10,530
Total ad spend testing four directions for the business
£35
Cost per exclusive surveyor enquiry by the second month of running
£12
Industry estimate per shared aggregator lead, sold to several firms. The owned enquiries above stay exclusive.

Addy ran the research and drafted the campaigns; Property Looker approved each move and chose where to invest next from the evidence. Their alternative was an agency retainer or a marketing hire.

Read the full case study

Spot what's worth doing. Apply it in chat.

Insights surface the stories your data is telling. One click opens a chat that pulls the numbers, drafts the fix, and waits for your approval before anything ships.

Insights
hartbridgecover.co.uk
Addy AIChat & execute
InsightsAI suggestions
ChangesAccount changes
LibraryWorkflow starters
MemoryWhat Addy remembers
SettingsConfigure

Insights

Stories from your account, ranked by impact.

Addy Insight

8 ads underperforming compared to your best

£1,592 a month · £19,104 a year

High Impact

Your best ad ("Self-Employed · Same-Week Decisions") has a click-through rate (CTR) of 11.8% and brings in leads at £42 each. The 8 underperformers sit between 0.5% and 5%, averaging £164 per lead — almost four times more expensive. At current spend that's £1,592 a month on clicks that don't pull their weight, and they share fixable patterns in the copy.

Your Google Ads Data
Click-through rate0.5% – 11.8%Active ads1230-day spend£1,833
Addy Analysis
Underperforming ads8 foundCost-per-lead gap£122 vs bestWaste a year£19,104
Opens a new chat

Built by a Search Engine Marketing expert and active PPC consultant.

Under the hood

How a question becomes an answer

Addy AI
riverstoneplumbing.co.uk
Classify the request
Load your account
Retrieve the method
Run specialist tools
Pulling paid + organic
4 terms you rank top-3 for organically but still pay for. Reallocating that is about £2,600 a month.

Each stage shapes the answer, so what comes back fits your account and the job at hand.

How Addy compares

Built for your business, not the platform's.

Search platforms grow their own revenue. Addy grows yours.

The whole account

Reads paid and organic together, plus the site itself, then weighs them against each other.

Paidweighed against Organic

Specialist method

Search-marketing frameworks, kept current as the platforms change.

Research that travels

Intent research that shapes ads, pages, and content alike.

Figures that hold up

Forecasts as ranges with confidence, not false precision.

Remembers your account

Your decisions and limits carry between conversations.

On your side

Geared to your outcomes, never to grow your spend.

Upkeep handled

Nothing to wire up or keep tuning. Addy stays current.

You make the call

Every change drafted with its reasoning, applied on your sign-off.

Compared to the rest

Each runs some version of a workflow. Addy's is built for search and shows its working.

PPC dashboards

Push the platform's spend-up tips.

AI-native ad tools

Blind to paid and organic together. Price climbs with spend.

Generic AI assistant

You wire it up, then it falls behind on platform changes and fresh knowledge.

Ad platform's own AI

Pressures you to grow ad budgets, from its platform-only view.

Why doesn't Addy just run on its own?

A fully autonomous agent

Acts on your account, then tells you what it did.

Addy

Proposes the move, shows the reasoning, waits for your sign-off.

You keep the speed of always knowing your next move, without handing over your budget and your brand.

Your data is yours.

Encrypted in transit and at rest. Held only to answer your questions on your own account. AI governance modelled on ISO/IEC 42001 controls.

Audit, analysis, report, and the next moves recommended in a single response.

Connect Google Ads and Search Console. Every change waits for your sign-off. From £50/month, cancel anytime.

Get started
To fully make it your own

Or take the whole codebase.

The complete codebase, the AI orchestration pipeline, and the search-marketing method a general model can't reproduce. Run it under your own brand.

Custom scope and pricing, agreed on a call.

Talk to us

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