Google Ads
Google Ads for small business: what the data shows
A third of average Google Ads spend goes to clicks that never convert. But smaller accounts often outperform larger ones. What the benchmarks say and what to focus on first.
7 min read
Google Ads
Practical thinking on Google Ads strategy for businesses that want results, not just more data. Campaign management, bidding, and making better decisions with your ad spend.
Posts in Google Ads
Google Ads
How to create a Google Ads account without a campaign
Walkthrough on how to shortcut to a drafted / empty Google Ads account so that you can quickly get starting prepping and planning with Keyword Planner tools.
Google Ads
Why business context shapes every Google Ads decision
Every business is different. Tools that give the same recommendations to everyone miss what makes your customers unique. The interesting stuff almost never lives in the neat keyword buckets.
7 min read