Google Ads
How to create a Google Ads account without a campaign
Walkthrough on how to shortcut to a drafted / empty Google Ads account so that you can quickly get starting prepping and planning with Keyword Planner tools.
Google Ads
Practical thinking on Google Ads strategy for businesses that want results, not just more data. Campaign management, bidding, and making better decisions with your ad spend.
Posts in Google Ads
Google Ads
Why generic Google Ads advice doesn't work
Every business is different. Tools that give the same recommendations to everyone miss what makes your customers unique. The interesting stuff almost never lives in the neat keyword buckets.
7 min read
Google Ads
A better question to ask about your campaigns
Instead of asking 'how do we target this keyword?', try asking 'what is this person trying to do, and what words are they using to describe it?' That shift is where clarity starts.
6 min read