Practical thinking on Google Ads strategy for businesses that want results, not just more data. Campaign management, bidding, and making better decisions with your ad spend.
Google changed how it paces daily budgets on 1 June 2026. Scheduled campaigns now pace toward the full monthly limit, so monthly spend can rise unless you lower your daily budgets. Here's the maths to hold your number.
"Autonomous AI agent" has become the standard pitch for AI marketing tools. The phrasing hides three categories of risk worth thinking about before connecting a paying account: skipped human-in-the-loop approval, untaught platform policies, and an inherited supply-chain record.
A third of average Google Ads spend goes to clicks that never convert. But smaller accounts often outperform larger ones. What the benchmarks say and what to focus on first.
Walkthrough on how to shortcut to a drafted / empty Google Ads account so that you can quickly get starting prepping and planning with Keyword Planner tools.
Every business is different. Tools that give the same recommendations to everyone miss what makes your customers unique. The interesting stuff almost never lives in the neat keyword buckets.