For B2B professional services
Win the searches that turn into enquiries.
For surveyors, mortgage brokers, accountants, and other professional firms where one person runs the marketing. Addy reads what your prospects search, builds the lead-gen campaigns, and shows the reasoning behind every move.
What our users say
“Addy has been immensely important for our go-to-market strategy at Property Looker by enabling us to run hundreds of simultaneous campaigns at local levels across the UK at the same time without needing an agency.”
“It's brilliant - slick easy to digest report, full of valuable insights and I didn't feel daunted.”
“Addy has surprised me in how useful it can be. It pulls out all the keywords searches and creates rationale around the data, setting a clear comparison between options. It streamlines keyword research, brilliant!”
Know what your prospects search
A professional-services search might be someone comparing firms, or someone just learning the basics. Addy researches how your prospects describe what they need, sorts terms by intent, and shows which ones are worth paying for.
The same research shapes your service pages and your content, in the words clients actually use.
Keyword intent
| Search | Monthly | Intent | Suggested move |
|---|---|---|---|
| rics building survey cost | 2,400 | Ready to enquire | Core campaign |
| [competitor] alternative | 590 | Comparing | Conquest campaign |
| how much can i borrow mortgage | 27,100 | Researching | Content, not paid |
| mortgage calculator | 165,000 | Low fit | Negative, off-fit |
Intent and fit added by Addy. The reasoning is shown for each call.
Spend that brings in clients, not clicks
In high-value verticals, wasted spend compounds fast. Addy separates brand from non-brand (searches for your firm's name versus everything else), flags the searches paying for clicks that never enquire, and drafts the conquest plays (ads that target a rival's customers) where a rival is taking your share.
Competitor copy stays on the safe side of trademark and claim rules. You review every line before it runs.
Where the budget goes
Brand spend
64%
High share for a firm few search by name yet.
Non-brand spend
36%
Where new enquiries come from. Room to grow.
£980 on informational searches
People reading up, not ready to enquire. Suggested as negatives (searches to exclude).
Conquest: “[competitor] alternative”
Defensible framing drafted. Superiority claims excluded.
See the whole client journey, paid and organic
Professional-services buyers research for weeks before they enquire. Addy reads paid and organic together, so you can stop paying to defend terms you already rank for and move the budget onto the ones you don't.
Useful from day one. The research works before you have months of campaign data.
Paid and organic, together
5 organic queries you're not bidding on
Ranking on page one, high-intent, untargeted in paid.
Content gap: “how to choose a surveyor”
Research-phase demand with no page. Worth writing for.
A rival bidding on your firm name
Brand defence campaign drafted, ready for your approval.
Built for the in-house lead
One read across paid and organic
Addy reads Google Ads and Search Console against each other. It spots where your ads pay for clicks your pages already win, and where an organic gap is worth a campaign.
Reasoning you can show the partners
Every recommendation carries the data and the thinking behind it. When a partner asks whether the spend is working, you have a defensible answer, not a gut feel.
Works from day one
Research the demand and build campaigns before you have months of history. Just as useful on an account you've inherited and need to clean up.
Your decisions stick
Set the services you don't take on, the regions you serve, the terms you won't bid on, once. Addy holds to them across conversations, so you're not re-briefing context every session.
You stay in control
Campaigns launch paused. Every change is drafted for your sign-off, with the reasoning shown, and Addy can put any change back if you ask.
Compliance shaped to your field
The wrong word in a regulated ad is a real risk, and the rules differ by field and by what an ad actually promotes. Tell Addy your sector and the regulated areas you work in, and it applies the rules that fit each draft, then waits for your sign-off.
Your sector's rules, applied where they fit
Addy carries the disclosures and wording your field requires into each draft, matched to what the ad actually promotes rather than bolted onto everything. If your business sits across more than one regulated area, it holds all of them and applies each where it belongs. You keep the final sign-off.
Checked before it reaches your account
Each draft is checked against Google Ads editorial rules, the common causes of rejection, before it reaches your account.
Safe competitor copy
Comparative and competitor ads kept within trademark and comparative-claim rules, with superiority claims left out.
Pricing
Get full value from day one. One flat fee, so Addy does equally well whether you spend more or less on ads.
Managing more than one brand, market, or account? Go professional or portfolio tier for savings.
Prices exclude VAT. VAT is added at checkout for UK customers.
Starter
One brand or market, on a single Google Ads account.
£50 a month billed monthly, or £500 a year billed annually (two months free). Prices exclude VAT.
Professional
Up to 10 brand profiles across 5 Google Ads accounts, for multiple brands or markets, with priority support.
£150 a month billed monthly, or £1500 a year billed annually (two months free). Prices exclude VAT.
Portfolio
Unlimited brand profiles and Google Ads accounts, for large portfolios and multi-market operations, with your feature requests prioritised.
£450 a month billed monthly, or £4500 a year billed annually (two months free). Prices exclude VAT.
Every plan includes
Paid and organic, read as one
- Google Ads, Search Console, and Bing Webmaster Tools connected from day one
- Your paid and organic search read together, catching spend on clicks your free listings would win anyway
- The words your customers actually search feed your ads, your pages, and your content plan
Chat that builds and edits
- Build Search campaigns and edit Performance Max and Display by describing what you want
- Specialist Google Ads and SEO know-how, built on agency practice and kept current as the platforms change
- Every change drafted with its reasoning, applied after your sign-off
- A full log of every change, and Addy can put one back if you ask
Knows your business
- Brand profile built from your site, shaping every recommendation
- Your preferences, constraints, and declined changes remembered across conversations
- Content plans tracked from idea to published
- Your sector's required wording and risk warnings applied to every draft
Insights and analysis
- Wasted spend, quick wins, and trends surfaced in every answer
- Addy takes a position on your next move, like a consultant who has already read your numbers
- Ready-made questions answered from your own account in seconds
- Forecasts built from your account history and current benchmarks for your sector, shown as an honest range
- Budget pacing, spend splits, and month-on-month swings worked out for you, right in the conversation
- Performance analysis across Search, Performance Max, Shopping, and Display campaigns
Research in your customers' language
- Customer search intent mapped, clustered, and forecast in a single prompt
- Audience research for Performance Max signals
- Works in non-English markets, in your customers' own words
Technical SEO
- Per-page technical audit covering speed, Core Web Vitals, and indexing
- Guided fixes with steps for Shopify, WordPress, Next.js, and more
Compare plans
| Plan attribute | Starter | Professional | Portfolio |
|---|---|---|---|
| Google Ads accounts | 1 | 5 | Unlimited |
| Brand profiles | 1 | 10 | Unlimited |
| Onboarding walkthrough | Included | Included | Included |
| Slack and email support | Included | Included | Included |
| Priority support | Not included | Included | Included |
| Feature requests prioritised | Not included | Not included | Included |
All plans include a 14-day money-back guarantee. Cancel any time. Need custom pricing or higher limits? Reach out for a bespoke plan.
Agency & white-label
The complete codebase, the AI orchestration pipeline, and the search-marketing methodology that powers the SaaS. Run it under your own brand, for your own clients, on your own infrastructure.
Custom scope and pricing, agreed on a call. The annual update subscription is where the value compounds, keeping you current as Google, Microsoft, and the underlying AI surfaces change.
What's included
- An agent that calls and chains 88+ specialist tools in a single conversation
- Multi-stage AI agent orchestration that routes each request, grounds it in your data, and executes on approval
- Every change surfaces as an approval card with a readable before-and-after
- Built-in integrations for Google Ads, Search Console, and Bing Webmaster Tools
- Practitioner-tuned knowledge base kept current with Google, Microsoft, and SEO changes
- A complete product to run under your own brand, public site, client dashboards, billing, and sign-in already built
Your data is yours.
Encrypted in transit and at rest. Held only to answer your questions on your own account. AI governance modelled on ISO/IEC 42001 controls.
One question. The keyword research, the campaign, and the reasoning behind it.
Connect Google Ads and Search Console. Every change waits for your sign-off. From £50/month, cancel anytime.