For B2B professional services
Win the searches that turn into enquiries.
For surveyors, mortgage brokers, accountants, and other professional firms where one person runs the marketing. Addy reads what your prospects actually search, builds the lead-gen campaigns, and shows the reasoning behind every move.
What our users say
“Addy has been immensely important for our go-to-market strategy at Property Looker by enabling us to run hundreds of simultaneous campaigns at local levels across the UK at the same time without needing an agency.”
“It's brilliant - slick easy to digest report, full of valuable insights and I didn't feel daunted.”
“Addy has surprised me in how useful it can be. It pulls out all the keywords searches and creates rationale around the data, setting a clear comparison between options. It streamlines keyword research, brilliant!”
Know what your prospects actually search
A professional-services search ranges from someone comparing firms to someone just learning the basics. Addy researches how your prospects describe what they need, sorts terms by intent, and shows which ones are worth paying for.
The same research shapes your service pages and your content, in the words clients actually use.
Keyword intent
| Search | Monthly | Intent | Suggested move |
|---|---|---|---|
| rics building survey cost | 2,400 | Ready to enquire | Core campaign |
| [competitor] alternative | 590 | Comparing | Conquest campaign |
| how much can i borrow mortgage | 27,100 | Researching | Content, not paid |
| mortgage calculator | 165,000 | Low fit | Negative, off-fit |
Intent and fit added by Addy. The reasoning is shown for each call.
Spend that brings in clients, not clicks
In high-value verticals, wasted spend compounds fast. Addy separates brand from non-brand, flags the searches paying for clicks that never enquire, and drafts the conquest plays where a rival is taking your share.
Competitor copy stays on the safe side of trademark and claim rules. You review every line before it runs.
Where the budget goes
Brand spend
64%
High share for a firm few search by name yet.
Non-brand spend
36%
Where new enquiries come from. Room to grow.
£980 on informational searches
People reading up, not ready to enquire. Suggested as negatives.
Conquest: “[competitor] alternative”
Defensible framing drafted. Superiority claims excluded.
See the whole client journey, paid and organic
Professional-services buyers research for weeks before they enquire. Addy reads paid and organic together, so the terms you already rank for and the ones worth bidding on sit in the same picture.
Useful from day one. The research works before you have months of campaign data.
Paid and organic, together
5 organic queries you're not bidding on
Ranking on page one, high-intent, untargeted in paid.
Content gap: “how to choose a surveyor”
Research-phase demand with no page. Worth writing for.
A rival bidding on your firm name
Brand defence campaign drafted, ready for your approval.
Built for the in-house lead
One read across paid and organic
Google Ads and Search Console in one picture, so the campaign, the content, and the cleanup come from the same view rather than three separate tools.
Reasoning you can show the partners
Every recommendation carries the data and the thinking behind it. When a partner asks whether the spend is working, you have a defensible answer, not a gut feel.
Works from day one
Research the demand and build campaigns before you have months of history. Just as useful on an account you've inherited and need to clean up.
Your decisions stick
Set the services you don't take on, the regions you serve, the terms you won't bid on, once. Addy holds to them across conversations, so you're not re-briefing context every session.
You stay in control
Campaigns launch paused. Every change is drafted for your sign-off, with the reasoning shown, and every change is reversible.
Compliance built into every draft
In regulated fields the wrong word in an ad is a real risk. Addy applies your sector's constraints to everything it drafts, then waits for your sign-off.
Your sector's terms
Prohibited and required wording for your field, including the disclosures and risk warnings you have to carry, taken from your brand profile and applied to every headline and description.
Policy checked on every change
Each draft is checked against Google Ads policy before it reaches your account, so a rejection doesn't stall your campaign.
Safe competitor copy
Comparative and competitor ads kept within trademark and comparative-claim rules, with superiority claims left out.
Pricing
Get full value from day one.
Managing more than one brand, market, or account? Go professional or portfolio tier for savings.
Starter
One brand or market, on a single Google Ads account.
Professional
Up to 10 brand profiles across 5 Google Ads accounts, for multiple brands or markets, with priority support.
Portfolio
Unlimited brand profiles and Google Ads accounts, for large portfolios and multi-market operations, with a dedicated account manager.
Every plan includes
Paid and organic, read as one
- Google Ads, Search Console, and Bing Webmaster Tools in one view
- Your paid and organic search read together, then weighed against each other
- What Addy finds in your search data feeds your ads, your pages, and your content
Chat that builds and edits
- Build Search campaigns and edit Performance Max and Display by describing what you want
- Specialist Google Ads and SEO method, built on agency practice and kept current
- Every change drafted with its reasoning, applied after your sign-off
- Reversible change history across the account
Knows your business
- Brand profile built from your site, shaping every recommendationest 5–10 secs
- Your decisions, preferences, and constraints remembered across conversations
- Content plans tracked from idea to published
- Compliance overlays for regulated sectors
Insights and analysis
- Wasted spend, quick wins, and trends surfaced in every answerest 1.5–3 min
- Prompt starters for instant data pullsest 10–30 secs
- Forecasts and estimates shown as a range, with the confidence behind them
- Performance analysis across all your ad types
Research in your customers' language
- Customer search intent mapped, clustered, and forecast in a single promptest 2 min
- Audience research for Performance Max signals
- Works in non-English markets, in your customers' own words
Technical SEO
- Per-page technical audit covering speed, Core Web Vitals, and indexingest 3–5 min
- Guided fixes with steps for Shopify, WordPress, Next.js, and more
- Prompt templates for common tasks
Compare plans
| Plan attribute | Starter | Professional | Portfolio |
|---|---|---|---|
| Google Ads accounts | 1 | 5 | Unlimited |
| Brand profiles | 1 | 10 | Unlimited |
| Onboarding walkthrough | Included | Included | Included |
| Slack and email support | Included | Included | Included |
| Priority support | Not included | Included | Included |
| Dedicated account manager | Not included | Not included | Included |
All plans include a 14-day money-back guarantee. Cancel any time. Need custom pricing or higher limits? Reach out for a bespoke plan.
Agency & white-label
The complete codebase, the AI orchestration pipeline, and the search-marketing methodology that powers the SaaS. Run it under your own brand, for your own clients, on your own infrastructure.
Custom scope and pricing, agreed on a call. The annual update subscription is where the value compounds, keeping you current as Google, Microsoft, and the underlying AI surfaces change.
What's included
- AI-native and conversational, an agent that calls and chains 88+ specialist tools in a single conversation
- Multi-stage AI agent orchestration that routes each request, grounds it in your data, and executes on approval
- Every change surfaces as an approval card with a readable before-and-after
- Built-in integrations for Google Ads, Search Console, and Bing Webmaster Tools
- Practitioner-tuned knowledge base kept current with Google, Microsoft, and SEO changes
- A complete product to run under your own brand, public site, client dashboards, billing, and sign-in already built
Your data is yours.
Encrypted in transit and at rest. Held only to answer your questions on your own account. AI governance modelled on ISO/IEC 42001 controls.
One question. The keyword research, the campaign, and the reasoning behind it.
Connect Google Ads and Search Console. Every change waits for your sign-off. From £50/month, cancel anytime.