Free tools

Skip the busywork

Free tools for the repetitive tasks that slow marketing teams down.

Markdown to PDF Converter

Turn raw markdown into print-ready PDFs with a clickable table of contents, formatted tables, section links, and page numbers. Runs in your browser.

Convert markdown

SEO

XML Sitemap Generator

Paste URLs or import from a sitemap and get valid XML with hreflang annotations, per-locale or per-category output, and automatic file splitting. Handles multilingual and single-language sites.

NewGenerate sitemaps

SEO

SEO Checklist

Improve your site's visibility, speed, and search experience. Covers the fundamentals that make a real difference, with platform-specific guidance for common CMS and hosting providers.

NewStart checking

Reference

Search Marketing Glossary

Plain-English definitions for PPC, SEO, AI search, and social commerce terms. Covers traditional search engines through to AI surfaces, updated for 2026.

Browse glossary

These tools are part of Addy, an AI platform for search marketing. If you manage Google Ads or care about organic search, Addy analyses your data, explains what to do next, and acts with your approval.