Free tools

Skip the busywork

Free tools for the repetitive tasks that slow marketing teams down.

Markdown to PDF Converter

Turn raw markdown into print-ready PDFs with a clickable table of contents, formatted tables, section links, and page numbers. Runs in your browser.

Convert markdown

SEO

XML Sitemap Generator

Paste URLs or import from a sitemap and get valid XML with hreflang annotations, per-locale or per-category output, and automatic file splitting. Handles multilingual and single-language sites.

Generate sitemaps

SEO

SEO Checklist

Improve your site's visibility, speed, and search experience. Covers the fundamentals that make a real difference, with platform-specific guidance for common CMS and hosting providers.

Start checking

SEO

Google Ads & SEO Budget Calculator

Split a monthly budget across Google Ads Search, Display, and SEO and see the clicks and conversions each could deliver, with a Shopping option for ecommerce and an SEO break-even view.

NewPlan a budget

Reference

Search Benchmarks by Business Type

Google Ads and organic search benchmarks for ecommerce, lead generation, and SaaS. Average CTR, conversion rate, and CPC by industry, plus organic click-through rate by ranking position.

NewView benchmarks

Reference

Search Marketing Glossary

Definitions and context across paid search, SEO, AI search, social, and analytics. Covers traditional engines through to AI surfaces like AI Overviews, AI Mode, and Claude.

Browse glossary

These tools are part of Addy, an AI platform for search marketing. If you manage Google Ads or care about organic search, Addy analyses your data, explains what to do next, and acts with your approval.