Free tools
Skip the busywork
Free tools for the repetitive tasks that slow marketing teams down.
Google Ads Audit Checklist
Audit a Google Ads account the way a specialist would. Work through structure, conversion tracking, keywords, bidding, ads, targeting, and the places budget quietly leaks. No login or account access needed.
NewStart the auditMarkdown to PDF Converter
Turn raw markdown into print-ready PDFs with a clickable table of contents, formatted tables, section links, and page numbers. Runs in your browser.
Convert markdownTechnical SEO Crawler
An open-source crawler that audits a site the way a search engine reads it. Check indexability, redirects, duplicate content, hreflang, and Core Web Vitals, then read the findings in one report. Free and MIT licensed.
Open sourceOpen the crawlerXML Sitemap Generator
Paste URLs or import from a sitemap and get valid XML with hreflang annotations, per-locale or per-category output, and automatic file splitting. Handles multilingual and single-language sites.
Generate sitemapsSEO Checklist
Improve your site's visibility, speed, and search experience. Covers the fundamentals that make a real difference, with platform-specific guidance for common CMS and hosting providers.
Start checkingGoogle Ads & SEO Budget Calculator
Split a monthly budget across Google Ads Search, Display, and SEO and see the clicks and conversions each could deliver, with a Shopping option for ecommerce and an SEO break-even view.
NewPlan a budgetSearch Benchmarks by Business Type
Google Ads and organic search benchmarks for ecommerce, lead generation, and SaaS. Average CTR, conversion rate, and CPC by industry, plus organic click-through rate by ranking position.
NewView benchmarksSearch Marketing Glossary
Definitions and context across paid search, SEO, AI search, social, and analytics. Covers traditional engines through to AI surfaces like AI Overviews, AI Mode, and Claude.
Browse glossaryThese tools are part of Addy, an AI platform for search marketing. If you manage Google Ads or care about organic search, Addy analyses your data, explains what to do next, and acts with your approval.