Addy pricing: plans for founders and marketing teams, from £300 a month
Pricing
Get full value from day one. One flat fee, so Addy does equally well whether you spend more or less on ads.
Managing more than one brand, market, or account? Go professional or portfolio tier for savings.
Prices exclude VAT. VAT is added at checkout for UK customers.
Starter
One brand or market, on a single Google Ads account.
£300 a month billed monthly, or £3000 a year billed annually (two months free). Prices exclude VAT.
Professional
Up to 10 brand profiles across 5 Google Ads accounts, for multiple brands or markets, with priority support.
£600 a month billed monthly, or £6000 a year billed annually (two months free). Prices exclude VAT.
Portfolio
Unlimited brand profiles and Google Ads accounts, for large portfolios and multi-market operations, with your feature requests prioritised.
£1500 a month billed monthly, or £15000 a year billed annually (two months free). Prices exclude VAT.
Every plan includes
Paid and organic, read as one
- Google Ads, Search Console, and Bing Webmaster Tools connected from day one
- Your paid and organic search read together, catching spend on clicks your free listings would win anyway
- The words your customers actually search feed your ads, your pages, and your content plan
Chat that builds and edits
- Build Search campaigns and edit Performance Max and Display by describing what you want
- Specialist Google Ads and SEO know-how, built on agency practice and kept current as the platforms change
- Every change drafted with its reasoning, applied after your sign-off
- A full log of every change, and Addy can put one back if you ask
Knows your business
- Brand profile built from your site, shaping every recommendation
- Your preferences, constraints, and declined changes remembered across conversations
- Content plans tracked from idea to published
- Your sector's required wording and risk warnings applied to every draft
Insights and analysis
- Wasted spend, quick wins, and trends surfaced in every answer
- Addy takes a position on your next move, like a consultant who has already read your numbers
- Ready-made questions answered from your own account in seconds
- Forecasts built from your account history and current benchmarks for your sector, shown as an honest range
- Budget pacing, spend splits, and month-on-month swings worked out for you, right in the conversation
- Performance analysis across Search, Performance Max, Shopping, and Display campaigns
Research in your customers' language
- Customer search intent mapped, clustered, and forecast in a single prompt
- Audience research for Performance Max signals
- Works in non-English markets, in your customers' own words
Technical SEO
- Per-page technical audit covering speed, Core Web Vitals, and indexing
- Guided fixes with steps for Shopify, WordPress, Next.js, and more
Compare plans
| Plan attribute | Starter | Professional | Portfolio |
|---|---|---|---|
| Google Ads accounts | 1 | 5 | Unlimited |
| Brand profiles | 1 | 10 | Unlimited |
| Onboarding walkthrough | Included | Included | Included |
| Slack and email support | Included | Included | Included |
| Priority support | Not included | Included | Included |
| Feature requests prioritised | Not included | Not included | Included |
All plans include a 14-day money-back guarantee. Cancel any time. Need custom pricing or higher limits? Reach out for a bespoke plan.
Agency & white-label
The complete codebase, the AI orchestration pipeline, and the search-marketing methodology that powers the SaaS. Run it under your own brand, for your own clients, on your own infrastructure.
Custom scope and pricing, agreed on a call. The annual update subscription is where the value compounds, keeping you current as Google, Microsoft, and the underlying AI surfaces change.
What's included
- An agent that calls and chains 88+ specialist tools in a single conversation
- Multi-stage AI agent orchestration that routes each request, grounds it in your data, and executes on approval
- Every change surfaces as an approval card with a readable before-and-after
- Built-in integrations for Google Ads, Search Console, and Bing Webmaster Tools
- Practitioner-tuned knowledge base kept current with Google, Microsoft, and SEO changes
- A complete product to run under your own brand, public site, client dashboards, billing, and sign-in already built
Frequently asked questions
- How much does Addy cost?
- Addy starts at £300 a month for the Starter plan. Professional is £600 a month and Portfolio is £1,500 a month. Annual billing gives you two months free on every plan.
- Can I cancel any time?
- Yes. There is no lock-in. You can cancel from your billing settings whenever you like, and your plan runs to the end of the period you have paid for. All plans include a 14-day money-back guarantee.
- Which plan is right for me?
- Starter suits a founder running one brand on a single Google Ads account. Professional fits a small team managing several brands or markets, with up to 10 brand profiles across 5 accounts. Portfolio is for agencies and multi-market operations that need unlimited accounts, with their feature requests prioritised on the roadmap.
- What is a brand profile?
- A brand profile is the working context for one business or market: its site, positioning, audience, and goals. Addy builds it from your website and uses it to shape every recommendation. Managing more than one business or market means more than one profile.
- Can several people share one subscription?
- Each subscription is one login. Addy tunes itself to the person using it: it carries forward a small working memory of your recent decisions, the changes you approved or turned down, and how you like your answers. Your conversations stay private to your account, encrypted, and never used to train AI, and you can see and delete anything Addy remembers whenever you like. Because that memory and its controls belong to one person, a shared login would blend two people's decisions together and lose the record of who chose what. Teams take a subscription each and can still work on the same connected Google Ads and Search Console accounts. Get in touch if you want several people set up.
- How long does an analysis take?
- Most analyses run in about 2 to 5 minutes, depending on the size of your account and how deep the question goes. Addy pulls your live data, works through it, and gives you a recommendation you can act on.
- Does Addy cover SEO as well as Google Ads?
- Yes. Addy reads your paid and organic search together, across Google Ads, Search Console, and Bing Webmaster Tools, and weighs one against the other. Every plan includes the same paid and organic capabilities.
- Do you offer custom or higher-volume pricing?
- Yes. For larger portfolios, or to run Addy under your own brand for your own clients, reach out for a bespoke plan.