For DTC & e-commerce
Find the searches behind every launch.
For founder-led brands where a couple of people run paid and organic. Addy researches the demand for new products, builds your Search and competitor-conquest campaigns, and reads what your Performance Max is showing for.
What our users say
“Addy has been immensely important for our go-to-market strategy at Property Looker by enabling us to run hundreds of simultaneous campaigns at local levels across the UK at the same time without needing an agency.”
“It's brilliant - slick easy to digest report, full of valuable insights and I didn't feel daunted.”
“Addy has surprised me in how useful it can be. It pulls out all the keywords searches and creates rationale around the data, setting a clear comparison between options. It streamlines keyword research, brilliant!”
Every new product needs to be found
A new SKU or category launch means keyword research from scratch. Addy maps how people search for it, what they call it, and how much competition each term carries, before you spend.
The same research shapes your product pages and your ad copy, in the words customers actually use.
Launch research
New range| Search | Monthly | Competition | Suggested move |
|---|---|---|---|
| magnesium glycinate | 33,100 | High | Core launch campaign |
| magnesium for sleep | 14,800 | Medium | Benefit-led ad group |
| best magnesium supplement uk | 8,100 | High | Comparison intent |
| magnesium side effects | 22,200 | Low intent | Negative, informational |
Competition and fit added by Addy, with the reasoning for each call.
Know what your brand budget is really doing
In DTC the brand-versus-non-brand split is often distorted, and a lot of spend defends searches you would win anyway. Addy separates the two, then drafts the conquest plays where a rival is taking your share.
Competitor copy stays on the safe side of trademark and claim rules. You review every line before it runs.
Brand vs non-brand
Brand spend
71%
Likely over-defended. Test a lower cap.
Non-brand spend
29%
Where new customers come from. Room to grow.
Conquest: “[competitor] alternative”
Defensible framing drafted. Superiority claims excluded.
Brand search plateaued
Flat for 60 days while a competitor's grew. Worth a closer look.
See what your PMax is showing for
“Scaling, but to what?” is the usual PMax question. Addy reads the search categories your campaigns serve on, so you can tell genuine new demand from brand traffic dressed up as growth.
Addy works the search side of PMax: the headlines, descriptions, audience signals, and search themes that decide where it serves.
PMax search categories
58% of PMax spend on brand terms
Counted as PMax wins, but it's demand you already had.
Generic category demand growing
Non-brand search themes up. This is the real incremental lift.
Headline refresh suggested
New text assets drafted from the launch research. Yours to approve.
The strategic work, handled
Beyond the launch, the ongoing search work that keeps an account healthy. The strategic work an agency would do, in one conversation.
Account audits
The waste, the gaps, and the quick wins, with the reasoning beside each finding.
Account refresh
Structure kept clean and cleaned up as SKUs and categories come and go.
Performance reviews
What's working and what's drifting, with the real movement told apart from short-term noise.
Reporting you can share
A clear read of the account for yourself, a co-founder, or an investor.
Content planning
The demand research turned into a content plan Addy tracks as you publish.
Keyword and competitor research
How buyers search, and where a rival is taking your share across paid and organic.
Addy runs the search side end to end for considered-purchase categories where demand shows up in search: supplements, sports nutrition, wellness, food. For visual- and feed-led brands like beauty and fashion, it's the demand research, conquest, and search strategy alongside your Shopping and creative work, rather than a replacement for it. Image, video, and Shopping-feed control aren't part of Addy yet. They're on the roadmap.
Built for founder-led DTC
One read across paid and organic
Addy reads Google Ads and Search Console against each other, so a category launch leans on paid where you're invisible and on organic where you already rank.
Brand keyword discipline
When your range goes SKU-heavy, brand and product terms multiply fast. Addy keeps the structure clean so spend lands where it earns.
Works from day one
Research a new range and build the campaigns before you have any history on it. No waiting for data that doesn't exist yet.
Your decisions stick
Set your margin floor, your brand-spend ceiling, the terms you won't bid on, once. Addy holds to them across conversations, no re-briefing each session.
You stay in control
Campaigns launch paused. Every change is drafted for your sign-off, with the reasoning shown, and Addy can put any change back if you ask.
Pricing
Get full value from day one. One flat fee, so Addy does equally well whether you spend more or less on ads.
Managing more than one brand, market, or account? Go professional or portfolio tier for savings.
Prices exclude VAT. VAT is added at checkout for UK customers.
Starter
One brand or market, on a single Google Ads account.
£50 a month billed monthly, or £500 a year billed annually (two months free). Prices exclude VAT.
Professional
Up to 10 brand profiles across 5 Google Ads accounts, for multiple brands or markets, with priority support.
£150 a month billed monthly, or £1500 a year billed annually (two months free). Prices exclude VAT.
Portfolio
Unlimited brand profiles and Google Ads accounts, for large portfolios and multi-market operations, with your feature requests prioritised.
£450 a month billed monthly, or £4500 a year billed annually (two months free). Prices exclude VAT.
Every plan includes
Paid and organic, read as one
- Google Ads, Search Console, and Bing Webmaster Tools connected from day one
- Your paid and organic search read together, catching spend on clicks your free listings would win anyway
- The words your customers actually search feed your ads, your pages, and your content plan
Chat that builds and edits
- Build Search campaigns and edit Performance Max and Display by describing what you want
- Specialist Google Ads and SEO know-how, built on agency practice and kept current as the platforms change
- Every change drafted with its reasoning, applied after your sign-off
- A full log of every change, and Addy can put one back if you ask
Knows your business
- Brand profile built from your site, shaping every recommendation
- Your preferences, constraints, and declined changes remembered across conversations
- Content plans tracked from idea to published
- Your sector's required wording and risk warnings applied to every draft
Insights and analysis
- Wasted spend, quick wins, and trends surfaced in every answer
- Addy takes a position on your next move, like a consultant who has already read your numbers
- Ready-made questions answered from your own account in seconds
- Forecasts built from your account history and current benchmarks for your sector, shown as an honest range
- Budget pacing, spend splits, and month-on-month swings worked out for you, right in the conversation
- Performance analysis across Search, Performance Max, Shopping, and Display campaigns
Research in your customers' language
- Customer search intent mapped, clustered, and forecast in a single prompt
- Audience research for Performance Max signals
- Works in non-English markets, in your customers' own words
Technical SEO
- Per-page technical audit covering speed, Core Web Vitals, and indexing
- Guided fixes with steps for Shopify, WordPress, Next.js, and more
Compare plans
| Plan attribute | Starter | Professional | Portfolio |
|---|---|---|---|
| Google Ads accounts | 1 | 5 | Unlimited |
| Brand profiles | 1 | 10 | Unlimited |
| Onboarding walkthrough | Included | Included | Included |
| Slack and email support | Included | Included | Included |
| Priority support | Not included | Included | Included |
| Feature requests prioritised | Not included | Not included | Included |
All plans include a 14-day money-back guarantee. Cancel any time. Need custom pricing or higher limits? Reach out for a bespoke plan.
Agency & white-label
The complete codebase, the AI orchestration pipeline, and the search-marketing methodology that powers the SaaS. Run it under your own brand, for your own clients, on your own infrastructure.
Custom scope and pricing, agreed on a call. The annual update subscription is where the value compounds, keeping you current as Google, Microsoft, and the underlying AI surfaces change.
What's included
- An agent that calls and chains 88+ specialist tools in a single conversation
- Multi-stage AI agent orchestration that routes each request, grounds it in your data, and executes on approval
- Every change surfaces as an approval card with a readable before-and-after
- Built-in integrations for Google Ads, Search Console, and Bing Webmaster Tools
- Practitioner-tuned knowledge base kept current with Google, Microsoft, and SEO changes
- A complete product to run under your own brand, public site, client dashboards, billing, and sign-in already built
Your data is yours.
Encrypted in transit and at rest. Held only to answer your questions on your own account. AI governance modelled on ISO/IEC 42001 controls.
One question. The demand research, the campaign, and what your PMax is really doing.
Connect Google Ads and Search Console. Every change waits for your sign-off. From £50/month, cancel anytime.