Content planning
Your search data already knows what to write next.
The research that sharpens your ads also shows which pages and articles to create. Addy finds the gaps in your search data, hands you a brief to act on, and keeps the plan as you publish. You write the page, in your own voice.
What our users say
“Addy has been immensely important for our go-to-market strategy at Property Looker by enabling us to run hundreds of simultaneous campaigns at local levels across the UK at the same time without needing an agency.”
“It's brilliant - slick easy to digest report, full of valuable insights and I didn't feel daunted.”
“Addy has surprised me in how useful it can be. It pulls out all the keywords searches and creates rationale around the data, setting a clear comparison between options. It streamlines keyword research, brilliant!”
Find the topics you have no page for
Addy reads your Search Console queries, your paid search terms, and your sitemap together. Where people are searching and you have nothing that answers them, that is a content gap worth filling.
It also flags the informational searches you're paying for in ads, where a page would serve the visitor better and cost you nothing per click.
Content gaps
From your search data“how to choose a supplier”
1,300 searches a month. No page targets it. Research-phase demand worth writing for.
Ranking #14 on a thin page
720 searches a month. Google already sees you as relevant. A stronger page could reach page one.
£260 a month on “what is” searches
People researching, not buying. A guide would answer them better than an ad.
Pricing question already covered
Your FAQ ranks for it. No new page needed.
Based on your search data and the pages you've published. Worth a look before you write, so two pages don't end up chasing the same term.
A brief, not a blank page
Each opportunity comes back as a short brief you can hand to a writer or use yourself. The background, the goal, why it matters with the real numbers, what to cover, and a few angles to start from.
It stays tight and scannable. When Addy drafts a title or an outline, it writes in plain language, not the generic filler that reads as machine-written.
Content brief
Ready to writeBackground
Buyers compare options before they enquire. You show up for the buying terms but not the research ones.
Target and goal
“how to choose a supplier”. Capture research-phase intent and earn the enquiry later.
Why it matters
1,300 searches a month. You sit at position 14. No page answers this directly today.
What to cover
A guide, around 1,200 words. The criteria that matter, the trade-offs, the questions to ask. Link to your service and pricing pages.
Examples to start from
What to ask before you commit. The red flags to watch for. Fixed fee against hourly.
Connect your account and see the gaps in your own search data.
Get startedNot every search needs a page
Research questions are worth a page. Ready-to-buy searches are worth an ad. Addy reads your paid and organic together and tells you which is which, so your content plan and your campaigns pull in the same direction.
It also catches the terms you already rank for and still pay to bid on, where a page is doing the work twice.
Page or ad
| Search | Intent | Suggested move |
|---|---|---|
| how to choose a supplier | Researching | Write a guide |
| best supplier for small firms | Comparing | A page, plus an ad |
| order supplies online | Ready to buy | An ad |
| term you rank #2 for | Ranking already | Ease off the paid spend |
From a list of ideas to a plan you ship
Addy keeps the plan across sessions. What's still on the list, what's gone live. It remembers the calls you've made and the topics you've ruled out, so the plan reflects your business rather than a generic template, and you're not rebuilding it every time you open a chat.
Pricing
Get full value from day one. One flat fee, so Addy does equally well whether you spend more or less on ads.
Managing more than one brand, market, or account? Go professional or portfolio tier for savings.
Prices exclude VAT. VAT is added at checkout for UK customers.
Starter
One brand or market, on a single Google Ads account.
£50 a month billed monthly, or £500 a year billed annually (two months free). Prices exclude VAT.
Professional
Up to 10 brand profiles across 5 Google Ads accounts, for multiple brands or markets, with priority support.
£150 a month billed monthly, or £1500 a year billed annually (two months free). Prices exclude VAT.
Portfolio
Unlimited brand profiles and Google Ads accounts, for large portfolios and multi-market operations, with your feature requests prioritised.
£450 a month billed monthly, or £4500 a year billed annually (two months free). Prices exclude VAT.
Every plan includes
Paid and organic, read as one
- Google Ads, Search Console, and Bing Webmaster Tools connected from day one
- Your paid and organic search read together, catching spend on clicks your free listings would win anyway
- The words your customers actually search feed your ads, your pages, and your content plan
Chat that builds and edits
- Build Search campaigns and edit Performance Max and Display by describing what you want
- Specialist Google Ads and SEO know-how, built on agency practice and kept current as the platforms change
- Every change drafted with its reasoning, applied after your sign-off
- A full log of every change, and Addy can put one back if you ask
Knows your business
- Brand profile built from your site, shaping every recommendation
- Your preferences, constraints, and declined changes remembered across conversations
- Content plans tracked from idea to published
- Your sector's required wording and risk warnings applied to every draft
Insights and analysis
- Wasted spend, quick wins, and trends surfaced in every answer
- Addy takes a position on your next move, like a consultant who has already read your numbers
- Ready-made questions answered from your own account in seconds
- Forecasts built from your account history and current benchmarks for your sector, shown as an honest range
- Budget pacing, spend splits, and month-on-month swings worked out for you, right in the conversation
- Performance analysis across Search, Performance Max, Shopping, and Display campaigns
Research in your customers' language
- Customer search intent mapped, clustered, and forecast in a single prompt
- Audience research for Performance Max signals
- Works in non-English markets, in your customers' own words
Technical SEO
- Per-page technical audit covering speed, Core Web Vitals, and indexing
- Guided fixes with steps for Shopify, WordPress, Next.js, and more
Compare plans
| Plan attribute | Starter | Professional | Portfolio |
|---|---|---|---|
| Google Ads accounts | 1 | 5 | Unlimited |
| Brand profiles | 1 | 10 | Unlimited |
| Onboarding walkthrough | Included | Included | Included |
| Slack and email support | Included | Included | Included |
| Priority support | Not included | Included | Included |
| Feature requests prioritised | Not included | Not included | Included |
All plans include a 14-day money-back guarantee. Cancel any time. Need custom pricing or higher limits? Reach out for a bespoke plan.
Agency & white-label
The complete codebase, the AI orchestration pipeline, and the search-marketing methodology that powers the SaaS. Run it under your own brand, for your own clients, on your own infrastructure.
Custom scope and pricing, agreed on a call. The annual update subscription is where the value compounds, keeping you current as Google, Microsoft, and the underlying AI surfaces change.
What's included
- An agent that calls and chains 88+ specialist tools in a single conversation
- Multi-stage AI agent orchestration that routes each request, grounds it in your data, and executes on approval
- Every change surfaces as an approval card with a readable before-and-after
- Built-in integrations for Google Ads, Search Console, and Bing Webmaster Tools
- Practitioner-tuned knowledge base kept current with Google, Microsoft, and SEO changes
- A complete product to run under your own brand, public site, client dashboards, billing, and sign-in already built
See what your customers are searching for, and what to write next.
Connect Google Ads and Search Console. Addy finds the gaps and writes the brief. You publish the page. From £50/month, cancel anytime.