For practitioners
Depth and speed, on every account.
Pull performance data, surface what matters, and draft campaign changes. Ask questions in the language you already use.
What our users say
“Addy has been immensely important for our go-to-market strategy at Property Looker by enabling us to run hundreds of simultaneous campaigns at local levels across the UK at the same time without needing an agency.”
“It's brilliant - slick easy to digest report, full of valuable insights and I didn't feel daunted.”
“Addy has surprised me in how useful it can be. It pulls out all the keywords searches and creates rationale around the data, setting a clear comparison between options. It streamlines keyword research, brilliant!”
Case study
Property Looker built an evidence base from day one.
- £10,530
- Total ad spend testing four directions for the business
- £35
- Cost per exclusive surveyor enquiry by the second month of running
- £12
- Industry estimate per shared aggregator lead, sold to several firms. The owned enquiries above stay exclusive.
Addy ran the research and drafted the campaigns. Property Looker approved each move and chose where to invest next from the evidence. Their alternative was an agency retainer or a marketing hire.
Read the full case studyYou know what to look for. The manual work slows you down.
Exporting reports, pivoting data, writing up recommendations, building campaigns by hand. Addy reads, cross-references, and drafts, so you focus on the thinking.
How it works
Read.
Live data from every connected account, pulled fresh on each question.
Reason.
Cross-references the data, calculates account benchmarks, weighs sample size.
Draft.
Drafts the change, shows the reasoning, waits for your sign-off.
A profile per brand or client
Each account carries its own profile: industry, audience, target markets, tone, compliance, competitors. Recommendations are pre-shaped to that account before the question is even asked.
One workspace, separate brand contexts. The reasoning reflects the work you've already done on each brand.
Brand profile
Acme SkincareSwitch accounts cleanly
Each account keeps its own conversation history, its own connected data, its own brand context. Switching is one click, with no context bleed and no risk of running a query against the wrong account.
Useful whether you run two brands in-house or five client accounts on the side.
Account switcher
Connect your accounts and see the read for yourself.
Get startedIt reads the whole account, every campaign, every query
Ask for your search term report and Addy cross-references it against every active keyword, calculates your account's own benchmarks, and sorts results by what to add, what to watch, and what to block.
Search term analysis
Cross-referencing 312 search terms against 847 active keywords across 6 campaigns...
Calculating account CTR benchmarks per campaign type: Search non-brand 4.8%, Shopping 0.9%...
Segmenting by conversion signal, CTR relative to account benchmark, and current targeting status...
Search term report + keyword inventory across all campaigns
Account benchmarks: Search non-brand CTR 4.8%, Shopping CTR 0.9%. 312 search terms cross-referenced against 847 active keywords.
Converting, not targeted (add now)
| Search term | Clicks | Conv. rate | Recommended ad group | Match |
|---|---|---|---|---|
| carbon plate running shoes | 24 | 16.7% | Performance Shoes | EXACT |
| best trail shoes for mud | 8 | 25.0% | New: Trail Running | PHRASE |
| half marathon training socks | 6 | 50.0% | Running Accessories | EXACT |
Cross-campaign check:"carbon plate running shoes" is already an exact keyword in Brand Search, but appearing as untargeted in Shopping. That's a Shopping impression, not a Search gap. No action needed on the Search side.
8 competitor brand terms costing £340 with zero conversions. Negating these reclaims budget for the terms that are converting.
+ 14 more terms in the watch list (strong CTR, awaiting conversion data)
One question. The analysis, and the change drafted from it.
Addy runs the read on demand, works out what to change, and drafts it as one approval, whether that's lowering budgets on your weakest campaigns, pausing a campaign's keywords, or refreshing ad copy across ad groups. The reasoning and the move arrive in the same answer.
Budget reallocation
Pulling 30-day ROAS across 18 active campaigns and ranking them.
Bottom five by ROAS identified. Reading each current daily budget to compute a 15% cut.
Bottom five by 30-day ROAS. Budgets read live before applying.
That frees about £72/day. The three campaigns beating your target ROAS could absorb it. Want the reallocation drafted, or a one-page summary for the client?
Google Ads UI
You pull the numbers, work out what to change, and click through each screen yourself.
Editor or a CSV round-trip
Download, edit offline, upload. The analysis and the deciding stay entirely with you.
Addy
Ask. It runs the analysis, resolves what to change from a live read, and drafts it as one approval.
Built for practitioners
Reasoning you can audit
Confidence levels and the data Addy pulled are visible alongside the recommendation. When the evidence is thin, it says so.
Current knowledge, kept fresh
AI models have a knowledge cutoff. Ad platforms don't stand still. Addy's knowledge base is maintained and updated continuously, covering policies, API changes, and bidding behaviour, so recommendations reflect how things actually work right now.
Manage multiple accounts
Switch between Google Ads accounts and brand contexts in a single workspace. Each brand has its own profile, tone, and competitive landscape.
You stay in control
Campaigns launch paused. Writes wait for your sign-off. You decide what goes live and when.
Your decisions stick
Set a rule once, a brand-spend cap, no competitor bidding, a preferred match type, and Addy holds to it across conversations on that account. Less re-briefing the same constraints every session.
Content, not just campaigns
The organic queries worth a page, surfaced from Search Console and your keyword research, then turned into a content plan Addy tracks as you publish.
Paid and organic in one view
Connect Google Search Console alongside Google Ads. See where paid and organic overlap, find gaps worth filling, and spot cannibalisation before it costs you.
Pricing
Get full value from day one. One flat fee, so Addy does equally well whether you spend more or less on ads.
Managing more than one brand, market, or account? Go professional or portfolio tier for savings.
Prices exclude VAT. VAT is added at checkout for UK customers.
Starter
One brand or market, on a single Google Ads account.
£50 a month billed monthly, or £500 a year billed annually (two months free). Prices exclude VAT.
Professional
Up to 10 brand profiles across 5 Google Ads accounts, for multiple brands or markets, with priority support.
£150 a month billed monthly, or £1500 a year billed annually (two months free). Prices exclude VAT.
Portfolio
Unlimited brand profiles and Google Ads accounts, for large portfolios and multi-market operations, with your feature requests prioritised.
£450 a month billed monthly, or £4500 a year billed annually (two months free). Prices exclude VAT.
Every plan includes
Paid and organic, read as one
- Google Ads, Search Console, and Bing Webmaster Tools connected from day one
- Your paid and organic search read together, catching spend on clicks your free listings would win anyway
- The words your customers actually search feed your ads, your pages, and your content plan
Chat that builds and edits
- Build Search campaigns and edit Performance Max and Display by describing what you want
- Specialist Google Ads and SEO know-how, built on agency practice and kept current as the platforms change
- Every change drafted with its reasoning, applied after your sign-off
- A full log of every change, and Addy can put one back if you ask
Knows your business
- Brand profile built from your site, shaping every recommendation
- Your preferences, constraints, and declined changes remembered across conversations
- Content plans tracked from idea to published
- Your sector's required wording and risk warnings applied to every draft
Insights and analysis
- Wasted spend, quick wins, and trends surfaced in every answer
- Addy takes a position on your next move, like a consultant who has already read your numbers
- Ready-made questions answered from your own account in seconds
- Forecasts built from your account history and current benchmarks for your sector, shown as an honest range
- Budget pacing, spend splits, and month-on-month swings worked out for you, right in the conversation
- Performance analysis across Search, Performance Max, Shopping, and Display campaigns
Research in your customers' language
- Customer search intent mapped, clustered, and forecast in a single prompt
- Audience research for Performance Max signals
- Works in non-English markets, in your customers' own words
Technical SEO
- Per-page technical audit covering speed, Core Web Vitals, and indexing
- Guided fixes with steps for Shopify, WordPress, Next.js, and more
Compare plans
| Plan attribute | Starter | Professional | Portfolio |
|---|---|---|---|
| Google Ads accounts | 1 | 5 | Unlimited |
| Brand profiles | 1 | 10 | Unlimited |
| Onboarding walkthrough | Included | Included | Included |
| Slack and email support | Included | Included | Included |
| Priority support | Not included | Included | Included |
| Feature requests prioritised | Not included | Not included | Included |
All plans include a 14-day money-back guarantee. Cancel any time. Need custom pricing or higher limits? Reach out for a bespoke plan.
Agency & white-label
The complete codebase, the AI orchestration pipeline, and the search-marketing methodology that powers the SaaS. Run it under your own brand, for your own clients, on your own infrastructure.
Custom scope and pricing, agreed on a call. The annual update subscription is where the value compounds, keeping you current as Google, Microsoft, and the underlying AI surfaces change.
What's included
- An agent that calls and chains 88+ specialist tools in a single conversation
- Multi-stage AI agent orchestration that routes each request, grounds it in your data, and executes on approval
- Every change surfaces as an approval card with a readable before-and-after
- Built-in integrations for Google Ads, Search Console, and Bing Webmaster Tools
- Practitioner-tuned knowledge base kept current with Google, Microsoft, and SEO changes
- A complete product to run under your own brand, public site, client dashboards, billing, and sign-in already built
Your data is yours.
Encrypted in transit and at rest. Held only to answer your questions on your own accounts. AI governance modelled on ISO/IEC 42001 controls.
One question. Audit, analysis, report, and the next moves across every account.
Connect your accounts and put the manual work behind you. Every change waits for your sign-off. From £150/month for 5 accounts, cancel anytime.