For practitioners
Depth and speed, on every account.
Pull performance data, surface what matters, and draft campaign changes. Ask questions in the language you already use.
What our users say
“Addy has been immensely important for our go-to-market strategy at Property Looker by enabling us to run hundreds of simultaneous campaigns at local levels across the UK at the same time without needing an agency.”
“It's brilliant - slick easy to digest report, full of valuable insights and I didn't feel daunted.”
“Addy has surprised me in how useful it can be. It pulls out all the keywords searches and creates rationale around the data, setting a clear comparison between options. It streamlines keyword research, brilliant!”
Case study
Property Looker built an evidence base from day one.
- £10,530
- Total ad spend testing four directions for the business
- 83p
- Cost per visitor reaching the stamp duty planning tool
- £45.95
- Cost per surveyor enquiry in the best-performing region
Addy ran the research and drafted the campaigns; Property Looker approved each move and chose where to invest next from the evidence. Their alternative was an agency retainer or a marketing hire.
Read the full case studyYou know what to look for. The manual work slows you down.
Exporting reports, pivoting data, writing up recommendations, building campaigns by hand. Addy reads, cross-references, and drafts, so you focus on the thinking.
How it works
Read.
Live data from every connected account, pulled fresh on each question.
Reason.
Cross-references the data, calculates account benchmarks, weighs sample size.
Draft.
Drafts the change, shows the reasoning, waits for your sign-off.
A profile per brand or client
Each account carries its own profile: industry, audience, target markets, tone, compliance, competitors. Recommendations are pre-shaped to that account before the question is even asked.
One workspace, separate brand contexts. The reasoning reflects the work you've already done on each brand.
Brand profile
Acme SkincareSwitch accounts cleanly
Each account keeps its own conversation history, its own connected data, its own brand context. Switching is one click, with no context bleed and no risk of running a query against the wrong account.
Useful whether you run two brands in-house or five client accounts on the side.
Account switcher
Connect your accounts and see the read for yourself.
Get startedIt reads the whole account, every campaign, every query
Ask for your search term report and Addy cross-references it against every active keyword, calculates your account's own benchmarks, and sorts results by what to add, what to watch, and what to block.
Search term analysis
Cross-referencing 312 search terms against 847 active keywords across 6 campaigns...
Calculating account CTR benchmarks per campaign type: Search non-brand 4.8%, Shopping 0.9%...
Segmenting by conversion signal, CTR relative to account benchmark, and current targeting status...
Search term report + keyword inventory across all campaigns
Account benchmarks: Search non-brand CTR 4.8%, Shopping CTR 0.9%. 312 search terms cross-referenced against 847 active keywords.
Converting, not targeted (add now)
| Search term | Clicks | Conv. rate | Recommended ad group | Match |
|---|---|---|---|---|
| carbon plate running shoes | 24 | 16.7% | Performance Shoes | EXACT |
| best trail shoes for mud | 8 | 25.0% | New: Trail Running | PHRASE |
| half marathon training socks | 6 | 50.0% | Running Accessories | EXACT |
Cross-campaign check:"carbon plate running shoes" is already an exact keyword in Brand Search, but appearing as untargeted in Shopping. That's a Shopping impression, not a Search gap. No action needed on the Search side.
8 competitor brand terms costing £340 with zero conversions. Negating these reclaims budget for the terms that are converting.
+ 14 more terms in the watch list (strong CTR, awaiting conversion data)
Built for practitioners
Reasoning you can audit
Confidence levels and the data Addy pulled are visible alongside the recommendation. When the evidence is thin, it says so.
Current knowledge, kept fresh
AI models have a knowledge cutoff. Ad platforms don't stand still. Addy's knowledge base is maintained and updated continuously, covering policies, API changes, and bidding behaviour, so recommendations reflect how things actually work right now.
Manage multiple accounts
Switch between Google Ads accounts and brand contexts in a single workspace. Each brand has its own profile, tone, and competitive landscape.
You stay in control
Campaigns launch paused. Writes wait for your sign-off. You decide what goes live and when.
Paid and organic in one view
Connect Google Search Console alongside Google Ads. See where paid and organic overlap, find gaps worth filling, and spot cannibalisation before it costs you.
Pricing
Get full value from day one.
Managing more than one brand or account? Go professional or portfolio tier for savings.
Starter
One brand and one Google Ads account.
Professional
Up to 5 Google Ads accounts and 10 brand profiles, with priority support.
Portfolio
Unlimited Google Ads accounts and brand profiles, with a dedicated account manager.
Every plan includes
Addy AI · chat and execute
- Specialist toolkit with agency method built in
- Refreshed knowledge of Google Ads policy, API, and SEO best practice
- Run your Google Ads from chat: build Search campaigns, edit Performance Max and Display
- Every change drafted with the reasoning, waits for your sign-off
Insights · what to fix next
- Wasted spend, quick wins, and trends surfaced in every AI responseest 1.5–3 min
- Prompt starters on the insights page for instant data pullsest 10–30 secs
- Recommendations balanced across paid and organic
- Performance analysis across all your ad types
Keyword and audience research
- Customer search intent mapped, clustered, and forecast in a single promptest 2 min
- Audience research for Performance Max signals
Brand profile
- Built from your site, shapes every recommendationest 5–10 secs
- Compliance overlays for regulated sectors
Integrations
- Google Ads, Search Console, and Bing Webmaster Tools
- Paid and organic in one view
SEO audits, prompt library, and history
- Technical SEO and Quality Score auditsest 3–5 min
- Prompt templates for common tasks
- Reversible change history across the account
Compare plans
| Plan attribute | Starter | Professional | Portfolio |
|---|---|---|---|
| Google Ads accounts | 1 | 5 | Unlimited |
| Brand profiles | 1 | 10 | Unlimited |
| Onboarding walkthrough | Included | Included | Included |
| Slack and email support | Included | Included | Included |
| Priority support | Not included | Included | Included |
| Dedicated account manager | Not included | Not included | Included |
All plans include a 14-day money-back guarantee. Cancel any time. Need custom pricing or higher limits? Reach out for a bespoke plan.
Agency & white-label
The complete codebase, the AI orchestration pipeline, and the search-marketing methodology that powers the SaaS. Run it under your own brand, for your own clients, on your own infrastructure.
Custom scope and pricing, agreed on a call. The annual update subscription is where the value compounds, keeping you current as Google, Microsoft, and the underlying AI surfaces change.
What's included
- 65+ specialised AI tools and counting, across Google Ads, Search Console, and Bing
- Every mutation surfaces as an approval card with a readable diff
- 3-stage orchestration: intent classification, context loading, executor
- Native API integrations: Google Ads v24, Search Console, Bing Webmaster Tools
- Practitioner-tuned knowledge base, audited against live APIs
- Marketing site, dashboard, Stripe billing, multi-brand auth, production ready
- Architecture and integration docs, plus per-folder coding conventions
- Optional annual update subscription keeps you on the latest API surfaces
Your data is yours.
Encrypted in transit and at rest. Held only to answer your questions on your own accounts. AI governance modelled on ISO/IEC 42001 controls.
One question. Audit, analysis, report, and the next moves across every account.
Connect your accounts and put the manual work behind you. Every change waits for your sign-off. From £150/month for 5 accounts, cancel anytime.