For decision-makers
Understand where your search budget is going, and whether it's working
Addy gives you and your team a shared view of performance. Ask questions in plain language, get answers grounded in the data.
You approve the budget. You deserve to understand the results.
When performance data lives in dashboards only one person can read, budget conversations happen without the full picture. Addy gives everyone the same view.
How it works
Ask anything
"What's our cost per lead this quarter compared to last?"
Get context, not just numbers
Addy explains what the data means for your business, not just what the metrics say
Act on it
From insight to action in the same conversation. Approve changes when you're ready
Marketing and finance, speaking the same language
Marketing talks about clicks and conversions. Finance talks about cost per acquisition and return on spend. Addy connects the two so budget conversations happen around the same numbers.
What marketing sees
Campaign performance, search term quality, keyword opportunities, and where the budget is delivering results.
Addy bridges the gap
Both teams ask questions in their own terms. Addy translates performance data into whatever framing the question needs.
What finance sees
Cost per lead, return on ad spend, wasted budget, and where the next pound should go. Tied to the same underlying data.
Marketing asks
- "Which campaigns are driving the most qualified leads?"
- "What keywords should we add before the product launch?"
- "Where are we missing customers we could be reaching?"
Finance asks
- "What's our cost per lead this quarter compared to last?"
- "How much of the ad budget went to searches that never converted?"
- "If we increase budget by 20%, what's the expected return?"
Performance reports, on demand
No more waiting for end-of-month reports or chasing someone with dashboard access. Ask Addy for a performance summary and get an answer in seconds.
Performance report
Q1 Performance Summary
Total spend
£4,280
Leads
142
Cost per lead
£30.14
vs last quarter
-12%
Lead volume grew 18% quarter-on-quarter while cost per lead dropped from £34.20 to £30.14. The main driver was tighter keyword targeting in February, which cut wasted spend by £620/month.
Two campaigns are worth highlighting for the board: the brand campaign is delivering leads at £12 each, and the competitor campaign (launched in March) is showing early traction at £48 per lead with improving quality scores.
What you get
Shared understanding
When everyone can see the same data and talk about performance in the same terms, decisions get easier. No more waiting for one person to export a report.
Context, not just charts
Addy explains what the data means for your business. Performance connected to your goals, so you can make confident decisions without reading dashboards.
Transparent reasoning
Every recommendation shows its reasoning. You can see which data informed a suggestion and trace decisions back to the source.
Safe to explore
Nothing goes live without approval. Anyone can ask questions and explore ideas without risk of accidental changes to live campaigns.
What our users say
“Addy has been immensely important for our go-to-market strategy at Property Looker by enabling us to run hundreds of simultaneous campaigns at local levels across the UK at the same time without needing an agency.”
“It's brilliant - slick easy to digest report, full of valuable insights and I didn't feel daunted.”
“Addy has surprised me in how useful it can be. It pulls out all the keywords searches and creates rationale around the data, setting a clear comparison between options. It streamlines keyword research, brilliant!”
Pricing
Get full value from day one.
Managing more than one brand or account? Go professional or portfolio tier for savings.
Starter
Tuned to x1 brand's customers
- Unlimited keyword research
- Bulk campaign creation & editing
- Ad copy generation
- Paid and organic search analysis
- Data analytics, forecasting & analysis
- Customer search intent classification
- Cross-channel performance insights
- SEO & marketing tools
- 1 Google Ads account
- 1 brand profile
- Onboarding walkthrough
- Slack & email support
Professional
For operators managing multiple brands
- Unlimited keyword research
- Bulk campaign creation & editing
- Ad copy generation
- Paid and organic search analysis
- Data analytics, forecasting & analysis
- Customer search intent classification
- Cross-channel performance insights
- SEO & marketing tools
- 5 Google Ads accounts
- 10 brand profiles
- Priority support
Portfolio
For teams with a portfolio of brands
- Unlimited keyword research
- Bulk campaign creation & editing
- Ad copy generation
- Paid and organic search analysis
- Data analytics, forecasting & analysis
- Customer search intent classification
- Cross-channel performance insights
- SEO & marketing tools
- Unlimited Google Ads accounts
- Unlimited brand profiles
- Dedicated account manager
All plans include a 14-day money-back guarantee. Cancel any time. Need custom pricing or higher limits? Reach out for a bespoke plan.
See where your search budget is going
Connect your account and ask Addy anything about your search marketing performance. Real answers, grounded in your data.