For marketing pros
Spend less time in dashboards. More time on strategy.
Addy pulls your Google Ads data, surfaces what matters, and drafts campaign changes with full reasoning, so you can move faster without cutting corners.
You know what to look for. The manual work slows you down.
Exporting reports, pivoting data, writing up recommendations, building campaigns by hand. Addy handles the execution so you can focus on the thinking.
How it works
Ask
"Which campaigns are bleeding budget on non-converting search terms?"
Review
See the data, the extended thinking, and confidence levels
Ship
Approve changes inline. Campaigns launch paused for final review.
See the reasoning, not just the answer
Addy shows its thinking before every recommendation. Which data it pulled, what it compared, and why it's suggesting what it's suggesting.
Strategic advisor
Evaluating request: performance comparison requires campaign metrics and time-based analysis...
Checking data maturity: Brand campaign has 67 active days, mature phase, high confidence for analysis...
Will need to pull campaign performance data for both periods to identify specific changes...
Pull Brand campaign metrics for this month vs last month
Your Brand campaign saw a 23% drop in conversions this month. Here is what changed:
CTR
-12%
CPC
+18%
Conv Rate
-8%
The main driver is increased competition on your core brand terms. Three new competitors entered the auction, pushing your average CPC from £0.42 to £0.50.
Worth reviewing your bid strategy and considering adding competitor brand terms as negatives to protect your margins.
Built for practitioners
Extended thinking you can audit
Every recommendation shows the reasoning chain: which data was pulled, what was compared, and what drove the conclusion. No black-box outputs.
Current, not cached
AI models have a knowledge cutoff. Ad platforms don't stand still. Addy's knowledge base is maintained and updated continuously, covering policies, API changes, and bidding behaviour, so recommendations reflect how things actually work right now.
Manage multiple accounts
Switch between Google Ads accounts and brand contexts in a single workspace. Each brand has its own profile, tone, and competitive landscape.
Human-in-the-loop by default
Every write operation goes through an approval card. Campaigns launch paused. You stay in control of what goes live and when.
Paid and organic in one view
Connect Google Search Console alongside Google Ads. See where paid and organic overlap, find gaps worth filling, and spot cannibalisation before it costs you.
What our users say
“Addy has been immensely important for our go-to-market strategy at Property Looker by enabling us to run hundreds of simultaneous campaigns at local levels across the UK at the same time without needing an agency.”
“It's brilliant - slick easy to digest report, full of valuable insights and I didn't feel daunted.”
“Addy has surprised me in how useful it can be. It pulls out all the keywords searches and creates rationale around the data, setting a clear comparison between options. It streamlines keyword research, brilliant!”
Pricing
Get full value from day one.
Managing more than one brand or account? Go professional or portfolio tier for savings.
Starter
Tuned to x1 brand's customers
- Unlimited keyword research
- Bulk campaign creation & editing
- Ad copy generation
- Paid and organic search analysis
- Data analytics, forecasting & analysis
- Customer search intent classification
- Cross-channel performance insights
- SEO & marketing tools
- 1 Google Ads account
- 1 brand profile
- Onboarding walkthrough
- Slack & email support
Professional
For operators managing multiple brands
- Unlimited keyword research
- Bulk campaign creation & editing
- Ad copy generation
- Paid and organic search analysis
- Data analytics, forecasting & analysis
- Customer search intent classification
- Cross-channel performance insights
- SEO & marketing tools
- 5 Google Ads accounts
- 10 brand profiles
- Priority support
Portfolio
For teams with a portfolio of brands
- Unlimited keyword research
- Bulk campaign creation & editing
- Ad copy generation
- Paid and organic search analysis
- Data analytics, forecasting & analysis
- Customer search intent classification
- Cross-channel performance insights
- SEO & marketing tools
- Unlimited Google Ads accounts
- Unlimited brand profiles
- Dedicated account manager
All plans include a 14-day money-back guarantee. Cancel any time. Need custom pricing or higher limits? Reach out for a bespoke plan.
Agency-level strategy, without the agency
Connect your accounts and start moving faster. From diagnosis to execution in a single conversation.