For practitioners
Depth and speed, on every account.
Pull performance data, surface what matters, and draft campaign changes. Ask questions in the language you already use.
You know what to look for. The manual work slows you down.
Exporting reports, pivoting data, writing up recommendations, building campaigns by hand. Addy reads, cross-references, and drafts, so you focus on the thinking.
How it works
Ask
"Which campaigns are bleeding budget on non-converting search terms?"
Review
See the data, the extended thinking, and confidence levels
Ship
Campaigns launch paused. Writes wait for your sign-off.
It reads the whole account, not just one report
Ask for your search term report and Addy cross-references it against every active keyword, calculates your account's own benchmarks, and sorts results by what to add, what to watch, and what to block.
Search term analysis
Cross-referencing 312 search terms against 847 active keywords across 6 campaigns...
Calculating account CTR benchmarks per campaign type: Search non-brand 4.8%, Shopping 0.9%...
Segmenting by conversion signal, CTR relative to account benchmark, and current targeting status...
Search term report + keyword inventory across all campaigns
Account benchmarks: Search non-brand CTR 4.8%, Shopping CTR 0.9%. 312 search terms cross-referenced against 847 active keywords.
Converting, not targeted (add now)
| Search term | Clicks | Conv. rate | Recommended ad group | Match |
|---|---|---|---|---|
| carbon plate running shoes | 24 | 16.7% | Performance Shoes | EXACT |
| best trail shoes for mud | 8 | 25.0% | New — Trail Running | PHRASE |
| half marathon training socks | 6 | 50.0% | Running Accessories | EXACT |
Cross-campaign check:"carbon plate running shoes" is already an exact keyword in Brand Search, but appearing as untargeted in Shopping. That's a Shopping impression, not a Search gap. No action needed on the Search side.
8 competitor brand terms costing £340 with zero conversions. Negating these reclaims budget for the terms that are converting.
+ 14 more terms in the watch list (strong CTR, awaiting conversion data)
Built for practitioners
Reasoning you can audit
Confidence levels and the data Addy pulled are visible alongside the recommendation. When the evidence is thin, it says so.
Current, not cached
AI models have a knowledge cutoff. Ad platforms don't stand still. Addy's knowledge base is maintained and updated continuously, covering policies, API changes, and bidding behaviour, so recommendations reflect how things actually work right now.
Manage multiple accounts
Switch between Google Ads accounts and brand contexts in a single workspace. Each brand has its own profile, tone, and competitive landscape.
You stay in control
Campaigns launch paused. Writes wait for your sign-off. You decide what goes live and when.
Paid and organic in one view
Connect Google Search Console alongside Google Ads. See where paid and organic overlap, find gaps worth filling, and spot cannibalisation before it costs you.
What our users say
“Addy has been immensely important for our go-to-market strategy at Property Looker by enabling us to run hundreds of simultaneous campaigns at local levels across the UK at the same time without needing an agency.”
“It's brilliant - slick easy to digest report, full of valuable insights and I didn't feel daunted.”
“Addy has surprised me in how useful it can be. It pulls out all the keywords searches and creates rationale around the data, setting a clear comparison between options. It streamlines keyword research, brilliant!”
Pricing
Get full value from day one.
Managing more than one brand or account? Go professional or portfolio tier for savings.
Starter
Tuned to x1 brand's customers
- Unlimited keyword research
- Bulk campaign creation & editing
- Ad copy generation
- Paid and organic search analysis
- Data analytics, forecasting & analysis
- Customer search intent classification
- Cross-channel performance insights
- SEO & marketing tools
- 1 Google Ads account
- 1 brand profile
- Onboarding walkthrough
- Slack & email support
Professional
For operators managing multiple brands
- Unlimited keyword research
- Bulk campaign creation & editing
- Ad copy generation
- Paid and organic search analysis
- Data analytics, forecasting & analysis
- Customer search intent classification
- Cross-channel performance insights
- SEO & marketing tools
- 5 Google Ads accounts
- 10 brand profiles
- Priority support
Portfolio
For teams with a portfolio of brands
- Unlimited keyword research
- Bulk campaign creation & editing
- Ad copy generation
- Paid and organic search analysis
- Data analytics, forecasting & analysis
- Customer search intent classification
- Cross-channel performance insights
- SEO & marketing tools
- Unlimited Google Ads accounts
- Unlimited brand profiles
- Dedicated account manager
All plans include a 14-day money-back guarantee. Cancel any time. Need custom pricing or higher limits? Reach out for a bespoke plan.
Agency & white-label
The complete codebase, the AI orchestration pipeline, and the search-marketing methodology that powers the SaaS. Run it under your own brand, for your own clients, on your own infrastructure.
Custom scope and pricing, agreed on a call. The annual update subscription is where the value compounds, keeping you current as Google, Microsoft, and the underlying AI surfaces change.
What's included
- 65+ specialised AI tools and counting, across Google Ads, Search Console, and Bing
- Every mutation surfaces as an approval card with a readable diff
- 3-stage orchestration: intent classification, context loading, executor
- Native API integrations: Google Ads v24, Search Console, Bing Webmaster Tools
- Practitioner-tuned knowledge base, audited against live APIs
- Marketing site, dashboard, Stripe billing, multi-brand auth, production ready
- Architecture and integration docs, plus per-folder coding conventions
- Optional annual update subscription keeps you on the latest API surfaces
Less manual work, more strategy
Connect your accounts and start moving faster. From diagnosis to execution in a single conversation. From £150/month for 5 accounts, cancel anytime.