For small teams
No one on the team is a Google Ads specialist. That's fine.
Addy gives everyone on the team a shared view of what's working, what's not, and what to do about it, without needing to learn Google Ads.
One person runs the ads. Everyone else is in the dark.
When Google Ads knowledge lives in one head, decisions get bottlenecked. Addy gives the whole team a common language for performance. Anyone can ask a question and get a real answer.
How it works
Ask anything
"What's our best-performing campaign this month?"
Get context, not just numbers
Addy explains what the data means for your business, not just what the metrics say
Act on it
From insight to action in the same conversation. Approve changes when you're ready
Spot problems before they hit the budget
Addy surfaces what matters, including wasted spend, underperforming ads, and missed opportunities, so the team can act without waiting for a monthly report.
Insights
£847 wasted on non-converting searches
Save £847/month
23 searches triggered your ads but never led to a sale. People browsing, not buying, costing you money without generating leads.
Market research
What people search for and how often, from Google's data.
| What people search | Est. monthly | Avg. CPC | Intent |
|---|---|---|---|
| team collaboration tools | 9,900 | £5.20 | comparing |
| project management small business | 6,600 | £3.80 | researching |
| slack alternative for small teams | 3,200 | £4.50 | comparing |
| team task management free trial | 2,100 | £6.80 | buying |
Marketing and finance, speaking the same language
Marketing talks about clicks and conversions. Finance talks about cost per acquisition and return on spend. Addy connects the two so budget conversations happen around the same numbers.
What marketing sees
Campaign performance, search term quality, keyword opportunities, and where the budget is delivering results.
Addy bridges the gap
Both teams ask questions in their own terms. Addy translates performance data into whatever framing the question needs.
What finance sees
Cost per lead, return on ad spend, wasted budget, and where the next pound should go. Tied to the same underlying data.
Marketing asks
- "Which campaigns are driving the most qualified leads?"
- "What keywords should we add before the product launch?"
- "Where are we losing clicks to competitors?"
Finance asks
- "What's our cost per lead this quarter compared to last?"
- "How much of the ad budget went to searches that never converted?"
- "If we increase budget by 20%, what's the expected return?"
Marketing reports, on demand
No more waiting for end-of-month reports or chasing someone with dashboard access. Anyone on the team can ask Addy for a performance summary and get an answer in seconds.
Performance report
Q1 Performance Summary
Total spend
£4,280
Leads
142
Cost per lead
£30.14
vs last quarter
-12%
Lead volume grew 18% quarter-on-quarter while cost per lead dropped from £34.20 to £30.14. The main driver was tighter keyword targeting in February, which cut wasted spend by £620/month.
Two campaigns are worth highlighting for the board: the brand campaign is delivering leads at £12 each, and the competitor campaign (launched in March) is showing early traction at £48 per lead with improving quality scores.
What your team gets
Shared understanding
When everyone can see the same data and talk about performance in the same terms, decisions get easier. No more waiting for one person to export a report.
Context, not just charts
Addy explains what the data means for your business. Performance connected to your goals, so non-specialists can make confident decisions.
Transparent reasoning
Every recommendation shows its reasoning. The team can see which data informed a suggestion and trace decisions back to the source.
Safe to explore
Nothing goes live without approval. Team members can ask questions, explore ideas, and draft campaigns without risk of accidental changes.
What our users say
“Addy has been immensely important for our go-to-market strategy at Property Looker by enabling us to run hundreds of simultaneous campaigns at local levels across the UK at the same time without needing an agency.”
“It's brilliant - slick easy to digest report, full of valuable insights and I didn't feel daunted.”
“Addy has surprised me in how useful it can be. It pulls out all the keywords searches and creates rationale around the data, setting a clear comparison between options. It streamlines keyword research, brilliant!”
Pricing
Get full value from day one.
Managing more than one brand or account? Go professional or portfolio tier for savings.
Starter
Tuned to x1 brand's customers
- Unlimited keyword research
- Bulk campaign creation & editing
- Ad copy generation
- Paid and organic search analysis
- Data analytics, forecasting & analysis
- Customer search intent classification
- Cross-channel performance insights
- SEO & marketing tools
- 1 Google Ads account
- 1 brand profile
- Onboarding walkthrough
- Slack & email support
Professional
For operators managing multiple brands
- Unlimited keyword research
- Bulk campaign creation & editing
- Ad copy generation
- Paid and organic search analysis
- Data analytics, forecasting & analysis
- Customer search intent classification
- Cross-channel performance insights
- SEO & marketing tools
- 5 Google Ads accounts
- 10 brand profiles
- Priority support
Portfolio
For teams with a portfolio of brands
- Unlimited keyword research
- Bulk campaign creation & editing
- Ad copy generation
- Paid and organic search analysis
- Data analytics, forecasting & analysis
- Customer search intent classification
- Cross-channel performance insights
- SEO & marketing tools
- Unlimited Google Ads accounts
- Unlimited brand profiles
- Dedicated account manager
All plans include a 14-day money-back guarantee. Cancel any time. Need custom pricing or higher limits? Reach out for a bespoke plan.
Give the whole team Google Ads visibility
Connect your account and let everyone on the team see what's working. From shared insights to team-wide decisions, Addy keeps everyone in the loop.