Customer intent

Understanding what your customers actually want, when they want it, and how they describe it. Intent signals from search data that keyword tools miss.

Customer intent

The most useful data in your Google Ads account that's often overlooked

Most marketers don't have a data problem. They've got dashboards, reports, keyword lists. What they don't have is confidence in what customers actually want.

6 January 20268 min read

Customer intent

Intent is about timing, not topics

Intent gets treated like a label: informational, commercial, transactional. In reality, it's about timing. Two people can search for similar things and be in completely different headspaces.

3 January 20266 min read

Customer intent

What searches reveal that keyword lists don't

How customers frame their problem. What they're worried about. What they're comparing. The questions that come next. None of this shows up clearly in a flat keyword list.

7 December 20255 min read

Customer intent

Posts in Customer intent

The most useful data in your Google Ads account that's often overlooked

Intent is about timing, not topics

What searches reveal that keyword lists don't

Customer intent

Posts in Customer intent

The most useful data in your Google Ads account that's often overlooked

Intent is about timing, not topics

What searches reveal that keyword lists don't