Customer intent

Understanding what your customers actually want, when they want it, and how they describe it. Intent signals from search data that keyword tools miss.

Customer intent

What a list of search terms tells you about your customers

A keyword export looks like a volume ranking. Read by intent, it becomes a map of who's searching, what they're trying to do, and the words they reach for. The same reading feeds your site copy and content as much as your ads.

23 June 20265 min read

Customer intent

The most useful data in your Google Ads account (and how to read it)

Most marketers don't have a data problem. They've got dashboards, reports, keyword lists. What they often lack is confidence in what customers want, and why performance changes.

6 January 20268 min read

Customer intent

Posts in Customer intent

What a list of search terms tells you about your customers

The most useful data in your Google Ads account (and how to read it)

Customer intent

Posts in Customer intent

What a list of search terms tells you about your customers

The most useful data in your Google Ads account (and how to read it)