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Search fundamentals

Reference guides on the building blocks of paid and organic search. The limits, specs, and definitions worth getting right before the strategy.

Posts in Search fundamentals

Search fundamentals

Google Ads and SEO character limits: a 2026 reference

Google Ads enforces a hard character cap on every ad asset. SEO has none, and Google rewrites most page titles anyway. A practical reference for both, and where counting characters stops being worth your time.

18 June 2026·7 min read

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